lululemon feasability report
Feasibility Report
Expansion into Qatar
November 2014
Table of Contents
3 Company Overview
4 Key Factors to be Considered
4 Why Continue our Global Expansion
5 Why Expand to Qatar
6 What Challenges will Lululemon Face
6 Is Qatar ready for Lululemon
8 Is it Feasible to expand to Qatar
9 Next Steps
10 Bibliography
Overview of Lululemon
Although the company was founded in 1998, Lululemon's first real store opened in British Columbia 2000. Chip Wilson, founder, had being part of the surf, skate and snowboard scene for over 20 years before he experienced the exhilaration of yoga and its idealology. His passion was in the development of technical athletic fabrics which he used to create the yoga wear we see today. His business savvy and success came from teaming his design and yoga studios into one building
Today studuio/stores are located throughout Canada, Australia, China, Germany, the Netherlands, New Zealand, United Kingdom, United States of America and Singapore. The stores continue the tradition of being the community hub for healthy living through learning and discussion of yoga, diet, physical and mental fitness. It is the goal of the company to have staff that “could in fact positively influence their families, communities and the people walking into our stores” 1
As the Lululemon global marketplace presence expands, it remains true to its manifesto. Through it’s website, Lululemon sells and ships its products to over 83 countries (see Appendix A).
In March 2014, CEO Laurent Potdevin stated, “this year will be an investment year with an emphasis on strengthening our foundation, reigniting our product engine, and accelerating sustainable and controlled global expansion”.2 This report will look at the feasibility of expansion into Qatar.
Key Factors to be Considered
Why Continue our Global Expansion
To build, your foundation must be solid. Lululemon continues to maintain strong domestic sales. The November 24 2014 closing price of company
Expansion into Qatar
November 2014
Table of Contents
3 Company Overview
4 Key Factors to be Considered
4 Why Continue our Global Expansion
5 Why Expand to Qatar
6 What Challenges will Lululemon Face
6 Is Qatar ready for Lululemon
8 Is it Feasible to expand to Qatar
9 Next Steps
10 Bibliography
Overview of Lululemon
Although the company was founded in 1998, Lululemon's first real store opened in British Columbia 2000. Chip Wilson, founder, had being part of the surf, skate and snowboard scene for over 20 years before he experienced the exhilaration of yoga and its idealology. His passion was in the development of technical athletic fabrics which he used to create the yoga wear we see today. His business savvy and success came from teaming his design and yoga studios into one building
Today studuio/stores are located throughout Canada, Australia, China, Germany, the Netherlands, New Zealand, United Kingdom, United States of America and Singapore. The stores continue the tradition of being the community hub for healthy living through learning and discussion of yoga, diet, physical and mental fitness. It is the goal of the company to have staff that “could in fact positively influence their families, communities and the people walking into our stores” 1
As the Lululemon global marketplace presence expands, it remains true to its manifesto. Through it’s website, Lululemon sells and ships its products to over 83 countries (see Appendix A).
In March 2014, CEO Laurent Potdevin stated, “this year will be an investment year with an emphasis on strengthening our foundation, reigniting our product engine, and accelerating sustainable and controlled global expansion”.2 This report will look at the feasibility of expansion into Qatar.
Key Factors to be Considered
Why Continue our Global Expansion
To build, your foundation must be solid. Lululemon continues to maintain strong domestic sales. The November 24 2014 closing price of company