Lubrican Additives
aB Petrochem Pvt. Ltd | A Summer Training Project Report On | MARKETING STRATEGIESOF AB PETROCHEMPVT.LTD. | | Maryam dokht Tarbiyat Roll No. 47 | 8/23/2012 |
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EXEXUTIVE SUMMARY
This report is an analysis of the Marketing Strategies of AB PETROCHEM PVT LTD.
AB PETROCHEM PVT LTD is a Multinational Company having its presence in three countries; India, Iran & UAE. A thorough study of AB PETROCHEM PVT LTD that how it came into existence & its operations of Iran, has been presented along with an Iranian industry analysis.
Analyzing the company in the backdrop of the Iranian Home Lubricant Industry was considered to be important because it is a highly competitive market and it is very important to know where a company stands in this industry.
There after an intense study has been done into AB PETROCHEM PVT LTD’s corporate history, its origin, developments, expansions, strategies etc. A discussion about AB PETROCHEM PVT LTD’s operations in Iran follows, and thereby the two chosen areas i.e. marketing is discussed in the subsequent sections.
The four P’s of marketing have been discussed in detail individually along with the product’s brand awareness under the marketing section.
Product:
Highlights the addition and change in the product range of the company and the significance of each of its product lines.
Pricing:
The basis used for pricing and how the products have been priced.
Place:
The kind of distribution network used to market its products.
Promotion:
All the promotion activities to promote the different well-known brands and their products in order its increase its market share. Findings and recommendations have been drawn keeping the industry and company analysis in mind.
ACKNOWLEDGEMENT
Getting a project report ready requires the hard work and effort of many people. First of all,
|
EXEXUTIVE SUMMARY
This report is an analysis of the Marketing Strategies of AB PETROCHEM PVT LTD.
AB PETROCHEM PVT LTD is a Multinational Company having its presence in three countries; India, Iran & UAE. A thorough study of AB PETROCHEM PVT LTD that how it came into existence & its operations of Iran, has been presented along with an Iranian industry analysis.
Analyzing the company in the backdrop of the Iranian Home Lubricant Industry was considered to be important because it is a highly competitive market and it is very important to know where a company stands in this industry.
There after an intense study has been done into AB PETROCHEM PVT LTD’s corporate history, its origin, developments, expansions, strategies etc. A discussion about AB PETROCHEM PVT LTD’s operations in Iran follows, and thereby the two chosen areas i.e. marketing is discussed in the subsequent sections.
The four P’s of marketing have been discussed in detail individually along with the product’s brand awareness under the marketing section.
Product:
Highlights the addition and change in the product range of the company and the significance of each of its product lines.
Pricing:
The basis used for pricing and how the products have been priced.
Place:
The kind of distribution network used to market its products.
Promotion:
All the promotion activities to promote the different well-known brands and their products in order its increase its market share. Findings and recommendations have been drawn keeping the industry and company analysis in mind.
ACKNOWLEDGEMENT
Getting a project report ready requires the hard work and effort of many people. First of all,
Bibliography: * Companies documents from 2009 till the date of ending the project * Persian Wikipedia about history of Lubricant industry in Iran * Yellow Page of Iran * Ministry of Industry of Iran