Lowe's Holoroom Research Paper
One of the benefits of Lowe’s Holoroom is that economically, the Using of 3-D content can provide big cost savings, and create an integrated asset management system for product content. Instead of having separate photographs for different uses, one can change 3-D models and modify them as needed. Having access to 3-D models that can be revamped for any platform, can allow you to repurpose them into any kind of experience that you want. Most customers shopping for these types of products have difficulties imagining the pieces would fit together in their real life kitchens or bathrooms. The Holoroom helps the customer see what the finished project could look like and it gives the customer confidence to purchase. A negative side to this invention