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Look at the Pretties!: a Semiotic Analysis Investigating the Representation of Gender and Power Through Visual Codes in Firefly

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Look at the Pretties!: a Semiotic Analysis Investigating the Representation of Gender and Power Through Visual Codes in Firefly
“Look at the Pretties!”
A semiotic analysis investigating the representation of gender and power through visual codes in Firefly
RACHEL CHOI (N753511) Queensland University of Technology

A self-proclaimed feminist, Joss Whedon is renowned and admired for his positive representation of women throughout his oeuvre. His history of writing strong female characters appears to perpetuate his American space western series Firefly

(2002-2003) with characters like Inara and Kaylee who, on the surface, suggest a reconfiguration of conventional gender and power constructs. However, contrary to Whedon’s intentions, the visual codes embedded in the text do not adequately demonstrate a subversion of the traditional privileging of male power. By considering the material signifiers and the related immaterial signifieds in the episode “Shindig” (Whedon and Espenson, 2002), it is evident that the representation of gender within the show is ambiguous. Although Firefly offers audiences stimulating commentary on gender roles, female characters remain constrained by the gendered notion that female empowerment is drawn solely from relationships with men.

Firefly takes place in the year 2517, hundreds of years after Earth became too populated to sustain its numbers. Through ‘terraforming’, the world that the show inhabits actually involves many worlds, as there is no limit to the number of planets and moons that have undergone this process. The social and cultural context of the program is difficult to ascertain as Whedon has drawn on a multitude of influences to create this futuristic ‘verse (the show’s contraction for universe). Not only has he married the genre specific elements of science fiction with that of a Western, but he also introduces audiences to a universe that seems unmistakably familiar and yet vastly unfamiliar. Extracting components from the contemporary world, Whedon attempts to shift current social and cultural paradigms through “a hybridization of elements”

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