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Longchamp Distribution Channel Analysis

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Longchamp Distribution Channel Analysis
1.1 Introduction A distribution channel is the specific chain of businesses or intermediaries through which products or services flow till these arrive the end customer. This encompasses wholesalers, retailers, distributors or the internet or web-based. Channels can be classified into direct and indirect channels. A direct channel enables the customer to purchase the products from the manufacturer, and an indirect channel enables the customer to purchase the items from wholesaler or retailer. A distribution channel is a way by which all products and services should go to touch base at the end customer. Then again, it is likewise used to depict the pathway that payments make from the end customer to the first seller. Distribution channels can be short or long, and rely upon the total number of intermediaries required to convey an item or service. Nonetheless, goods and services are often delivered …show more content…
Its flagship stores were situated worldwide which raises the brand image and products visibility. Le Pliage can be found in over 100 nations through 1500 points of sales. The combination of its own stores, online shopping availability, and wholesale distribution enable Longchamp to accomplish remarkable increase in sales. However according to an official website of Longchamp, there are only 15 flagship stores in Australia which is not enough compared to its competitors to cover whole regions in Australia.
1.4 Longchamp distribution channel recommendation
Direct distribution channel (web-based channel) – a direct distribution channel refers to a circumstance in which the producers offer their products straightforwardly to the end customer without any assistance of an intermediary. A direct distribution channel may include direct sales, internet sales like mail order, yet does not include any type of wholesaler other than the first
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