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Long Term Factors

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Long Term Factors
“Consider the extent to which short term factors are now far more important than long term factors in shaping voter behaviour”

Both short and long term factors unarguably play a crucial role in the voting behaviour of the electorate. However there is evidence to suggest that during the last decade the effect of long term factors has diminished considerably while the influence of short term factors has increased. By examining and deconstructing various long and short term factors we can examine their influence on voting behaviour in modern society.

The 'electorate' are those who are eligible to vote, and many factors can influence their vote. Primacy, also known as long-term, factors are those that have a long term influence on the
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