London Underground Design Guide
London Underground
Signs manual
Issue 4
MAYOR OF LONDON
Transport for London
Contents
London Underground signs manual | Issue 4 | Oct 2002
Overview
Throughout the London Underground system, we have a proven, highly successful sign system which clearly identifies us and guides our customers safely and efficiently. Good signing is vital for London Underground to project a consistent, modern and professional corporate image, and is essential to the smooth running of stations. The detailed information in this manual represents the culmination of thorough research, design and development. By careful and consistent application of the standards documented, we will further enhance the image of the Underground. Stations on the Underground system are diverse in layout and architecture, and as such, this manual cannot contain signing solutions for every station. It will, however, establish the set principles to enable effective and consistent solutions to be applied across the network.
Basic elements
The customer journey
Specific elements
Index
Overview
Contents
Back
2
London Underground overview
London Underground signs manual | Issue 4 | Oct 2002
Good signing assists our customers in negotiating the Underground system and minimises the need to consult station staff. This is the ideal for maximising operational efficiency, for creating the best impression and for gaining customer satisfaction. The journey from station entrance to the platform, from train to train, or to the station exit is often extremely complicated. In the enclosed, confined and busy environment of the Underground, lack of clear directions can cause considerable anxiety. The principle aim in signing must always be to meet the information needs of the customer.
1 of 2 Overview Contents Back 3
London Underground overview
London Underground signs manual | Issue 4 | Oct 2002
The design, layout and content of each and every sign is a
Signs manual
Issue 4
MAYOR OF LONDON
Transport for London
Contents
London Underground signs manual | Issue 4 | Oct 2002
Overview
Throughout the London Underground system, we have a proven, highly successful sign system which clearly identifies us and guides our customers safely and efficiently. Good signing is vital for London Underground to project a consistent, modern and professional corporate image, and is essential to the smooth running of stations. The detailed information in this manual represents the culmination of thorough research, design and development. By careful and consistent application of the standards documented, we will further enhance the image of the Underground. Stations on the Underground system are diverse in layout and architecture, and as such, this manual cannot contain signing solutions for every station. It will, however, establish the set principles to enable effective and consistent solutions to be applied across the network.
Basic elements
The customer journey
Specific elements
Index
Overview
Contents
Back
2
London Underground overview
London Underground signs manual | Issue 4 | Oct 2002
Good signing assists our customers in negotiating the Underground system and minimises the need to consult station staff. This is the ideal for maximising operational efficiency, for creating the best impression and for gaining customer satisfaction. The journey from station entrance to the platform, from train to train, or to the station exit is often extremely complicated. In the enclosed, confined and busy environment of the Underground, lack of clear directions can cause considerable anxiety. The principle aim in signing must always be to meet the information needs of the customer.
1 of 2 Overview Contents Back 3
London Underground overview
London Underground signs manual | Issue 4 | Oct 2002
The design, layout and content of each and every sign is a