Logitech Case Study
Logitech’s case study is about how it has configured itself as global corporation and reaping the benefits of doing so. Logitech is known for their innovative computer accessories, the quality of their product offerings and the low prices associated with them. This value is used as a strategy by Logitech. The company has the difference of its cost of production and the value that consumers perceive in it products. Logitech also uses differentiation strategy as well so it can compete and attain a competitive advantage over its rivals. It does this by the design of its products. Logitech outsources components of its businesses in order to add value. Having resources in places where comparative advantage is a factor keeps prices low and again adds value for its customers as well. Logitech engages in location economies by choosing the best locations for each of its operational actives. By doing this Logitech can again lower its costs of value creation and positions itself as a low cost producer and keep competitors at bay. Logitech has created a global web of value creation in its operational activities and the value chain of these locations is used to maximize its perceived value and minimize the costs of these values.
Analysis
Logitech is an innovator in personal computer accessories and has made its name by offering high quality products at a low cost. Technology is a very competitive business and for anyone to succeed they must find a way to add value for customers. What Logitech has done to accomplish this is look at where that value could come from. Where could or how could they keep costs low to keep attracting customers while pursuing new R&D so they could keep offering new products. How could they keep competitive without hurting their brand name? Logitech starting to look at their business model set up to find if there was any inefficiency. Could changes be made without affecting other faucets of the business leading to inequalities in
Analysis
Logitech is an innovator in personal computer accessories and has made its name by offering high quality products at a low cost. Technology is a very competitive business and for anyone to succeed they must find a way to add value for customers. What Logitech has done to accomplish this is look at where that value could come from. Where could or how could they keep costs low to keep attracting customers while pursuing new R&D so they could keep offering new products. How could they keep competitive without hurting their brand name? Logitech starting to look at their business model set up to find if there was any inefficiency. Could changes be made without affecting other faucets of the business leading to inequalities in