Logistics Management
MBA 4.2: LOGISTICS MANAGEMENT
Module 1
Introduction to Logistics and its interface with production and Marketing; Measures of Logistics; Physical distribution and logistics.
Introduction to Logistics
• When total supply chain system is integrated over a firm, it is known as logistics
• It is an integrated effort aimed at helping customer value at a lower cost.
• Without logistical support, marketing and manufacturing departments cannot accomplish product in timely or fresh manner.
• The value of logistics is evaluated when the inventory is correctly positioned to facilitate sale. It is very costly to create a logistical value.
• A firm gains competitive advantage by providing customer with superior service through quality logistics.
• Logistically leading firm have information system capability of monitoring logistical performance on a real time basis by giving them the capability to identify potential operational breakdowns and take corrective action prior to customer service failure
Definitions
Council of logistics management defines logistics as the process of planning, implementing and controlling the efficient and effective flow of storage of goods, services and related information from the product point of origin to the point of consumption for the purpose of confronting the customer
According to Philip Kotler,” Logistics is defined as planning, implementing and controlling the physical flow of materials from the point of origin to the point of use, to meet customer needs at a profit.”
According to American Marketing Association, logistics may be defined as, “the management of all activities which facilitates movement and the coordination of supply and demand in the creation of time and place utility in goods.”
Logistics is an integration of information, transportation, inventory, warehousing, material handling and packaging. The operating responsibility of logistics is the geographical positioning of RM, WIP required at the lower possible cost. It is
Module 1
Introduction to Logistics and its interface with production and Marketing; Measures of Logistics; Physical distribution and logistics.
Introduction to Logistics
• When total supply chain system is integrated over a firm, it is known as logistics
• It is an integrated effort aimed at helping customer value at a lower cost.
• Without logistical support, marketing and manufacturing departments cannot accomplish product in timely or fresh manner.
• The value of logistics is evaluated when the inventory is correctly positioned to facilitate sale. It is very costly to create a logistical value.
• A firm gains competitive advantage by providing customer with superior service through quality logistics.
• Logistically leading firm have information system capability of monitoring logistical performance on a real time basis by giving them the capability to identify potential operational breakdowns and take corrective action prior to customer service failure
Definitions
Council of logistics management defines logistics as the process of planning, implementing and controlling the efficient and effective flow of storage of goods, services and related information from the product point of origin to the point of consumption for the purpose of confronting the customer
According to Philip Kotler,” Logistics is defined as planning, implementing and controlling the physical flow of materials from the point of origin to the point of use, to meet customer needs at a profit.”
According to American Marketing Association, logistics may be defined as, “the management of all activities which facilitates movement and the coordination of supply and demand in the creation of time and place utility in goods.”
Logistics is an integration of information, transportation, inventory, warehousing, material handling and packaging. The operating responsibility of logistics is the geographical positioning of RM, WIP required at the lower possible cost. It is