Local Studies
Abstract
With responses from a sample of 166 business executives from a broad mix of companies of various sizes and industries, this 2004 baseline study on corporate social responsibility in the Philippines is the first and the most comprehensive research investigation of the CSR practice in the country in terms of scope and approach to societal impact management (SIM).
Regardless of the size of their company, business executives in the Philippines see corporate citizenship as a fundamental part of business. Most company managers say they view corporate citizenship as central to good business practice. 82 per cent of executives surveyed say that good corporate citizenship helps the bottom line. 59 per cent say these practices improve the image and reputation of the company, while 53 per cent say corporate citizenship is important to their customers.
The findings in this report provide a baseline portrait of executives’ perceptions of the state of corporate citizenship in the Philippines in 2004 and a solid basis to track its evolution over time. The author’s intent is to revisit the topic biennially, with scheduled follow-up planned for 2006.
Statement of the problem
The study on the current status of corporate citizenship in the Philippines seeks to establish a baseline of the CSR motivations, extent of implementation, obstacles and expectations among the micro, small, medium and large enterprises in the country.
Specifically, the study will seek answers to the following questions:
(1) What is the emerging view of CSR among business organisations with regard to:
1. good corporate citizenship
2. business case for CSR
3. public expectations
4. issues where they believe businesses should play an active role?
(2) To what extent do the following factors drive the respondents’ CSR efforts:
1. community expectations
2. company traditions and values
3. business strategy Australian Association for
With responses from a sample of 166 business executives from a broad mix of companies of various sizes and industries, this 2004 baseline study on corporate social responsibility in the Philippines is the first and the most comprehensive research investigation of the CSR practice in the country in terms of scope and approach to societal impact management (SIM).
Regardless of the size of their company, business executives in the Philippines see corporate citizenship as a fundamental part of business. Most company managers say they view corporate citizenship as central to good business practice. 82 per cent of executives surveyed say that good corporate citizenship helps the bottom line. 59 per cent say these practices improve the image and reputation of the company, while 53 per cent say corporate citizenship is important to their customers.
The findings in this report provide a baseline portrait of executives’ perceptions of the state of corporate citizenship in the Philippines in 2004 and a solid basis to track its evolution over time. The author’s intent is to revisit the topic biennially, with scheduled follow-up planned for 2006.
Statement of the problem
The study on the current status of corporate citizenship in the Philippines seeks to establish a baseline of the CSR motivations, extent of implementation, obstacles and expectations among the micro, small, medium and large enterprises in the country.
Specifically, the study will seek answers to the following questions:
(1) What is the emerging view of CSR among business organisations with regard to:
1. good corporate citizenship
2. business case for CSR
3. public expectations
4. issues where they believe businesses should play an active role?
(2) To what extent do the following factors drive the respondents’ CSR efforts:
1. community expectations
2. company traditions and values
3. business strategy Australian Association for
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