Preview

Local Pizza Hut Restaurant Is Finding Difficult to Attract Customer Due to Poor Image. What Strategies of Attitudinal Change Will You Adopt / Suggest – Just by Perceptual Mapping

Satisfactory Essays
Open Document
Open Document
265 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Local Pizza Hut Restaurant Is Finding Difficult to Attract Customer Due to Poor Image. What Strategies of Attitudinal Change Will You Adopt / Suggest – Just by Perceptual Mapping
Local pizza hut restaurant is finding difficult to attract customer due to poor image. What strategies of attitudinal change will you adopt / suggest – just by perceptual mapping.

Problems with pizza hut restaurant
Customers are not getting the full value of their money. The brand utility of pizza hut becomes weak. The quality and variety of pizza provide by dominos is better than pizza hut. So customers are moving toward dominos. Also price is another factor. Prices of pizza in local pizza restaurants are low compare to pizza hut.
So to change this attitude regarding pizza hut can use utilitarian function. Here the customer should aware about the different variety of pizza that is available in restaurant and also taste of pizza is also Delious . If customers are aware about this then it can help to increase the image the restaurant.
Pizza hut should improve its service quality. Because in a restaurant if customer will get quality service then they would like to visit again that place. The behavior of waiter should be polite with customer and also the waiting time of ordering pizza and service pizza should be minimal. People always visit pizza restaurant not only to eat pizza but they want to spend some time there. They always come here with their family, friends. Most of their customers are teenager and youth especially school and college going students also early job holder. So they like to spend enjoying moment in pizza hut. Because pizza in India also one of the synonyms of enjoyment.
A better service leads to increase positive words of
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    New Product Launch Part II
    • 2923 Words
    • 12 Pages

    New Product Launch Part II

    More and more people are enjoying the convenience and ease of dining out or ordering in. It has become socially predominant for individuals to enjoy casual dining experiences. Pizza Hut is largely portrayed as a family restaurant offering quality food, reasonable prices, and a memorable experience. However, customers are more likely than before to demand additional choices and typically view the experience of dining out as a social event. Fast foods and pizza are typically preferred over higher end dining experiences. This gives Pizza Hut a prime place in the market both domestically and internationally.…

    • 2923 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Good Essays

    Papa Johns Study Case
    • 474 Words
    • 2 Pages

    Papa Johns Study Case

    There are a few key issues that Papa Johns should expand on, especially in the next five years. Papa Johns, in terms of it's menu, is drastically behind it's competitors. Dominos and Pizza Hut both offer more alternative options in terms of just having pizza. If Papa Johns differentiated it's product and included the same items that the competitors provide, such…

    • 474 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Papa Johns Target Market
    • 350 Words
    • 2 Pages

    Papa Johns Target Market

    Papa John’s has been known for the quality and freshness of their ingredients. Papa John’s needs to drives home this added cost is the so worth that you are getting for. Our society has become a food industry that is flooded with frozen and processed foods. We cannot even pronounce half of the stuff in our food anymore. Additives have been added to our foods to save cost and we the customer have fell victim to this. Papa John’s needt to heavily promote to the customer the excellent quality of their ingredients. Making sure customers know that every pizza crust is fresh dough, never frozen. Also that Papa John’s only uses fresh tomato sauce from the vine to the can in an average of six hours. In addition all the cheese on the pizza is made with 100% mozzarella, 100% real beef and pork. By focusing on and advertising these existing strengths Papa John’s can add a lot of pressure to the competition.…

    • 350 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Dominos Online Case Analysis
    • 1701 Words
    • 7 Pages

    Dominos Online Case Analysis

    Domino’s Pizza listens to feedback from the consumers, and at the same time occasionally glances over the shoulder of their competition for inspiration and influence. From the customers’ feedback and buying…

    • 1701 Words
    • 7 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Papa John's
    • 1757 Words
    • 8 Pages

    Papa John's

    Papa John’s should also make changes to its distribution strategy. In order to compete with Pizza Hut and other restaurants that offer their customers an option to dine in, Papa John’s allow their customers to come to their…

    • 1757 Words
    • 8 Pages
    Good Essays
    Read More
  • Good Essays

    Pizza Usa
    • 618 Words
    • 3 Pages

    Pizza Usa

    Pizza USA must develop a consistent and effective pizza delivery service that will potentially increase pizza sales. It needs to create a unique and differentiated delivery service that will build and increase customer loyalty. Furthermore, it must design ways and processes that will address certain customer demands.…

    • 618 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Process Design Matrix And Summary
    • 645 Words
    • 3 Pages

    Process Design Matrix And Summary

    Pizza Hut makes different kinds of pizza and presents special offers each day. The product utilizes an assembly line process where the pizza is prepared after passing through various steps. According to Lerner & Lerner (2008), “an assembly line is a manufacturing system of mass production in which a finished product is manufactured in a step-by-step process involving interchangeable parts added in a sequential manner as it moves continuously past an arrangement of workers and machines” (p. 343). The pizza starts with making dough that is usually ready made by machines. The dough is fresh and its ingredients are of high quality; it is made daily to ensure freshness and good quality. Then the dough is placed on a pan and the employee adds the fresh and clean ingredients, vegetables, and toppings according to each customer’s taste. Later, the pizza is put in the oven where an employee will take care of it and make sure it is baked well. Once the pizza is baked well it is served to the customer. Moreover, to ensure customer satisfaction, the employees at Pizza hut are well trained and polite. Each customer is served according to turn; in other words, the customer that comes first is served first. The employees at Pizza Hut treat customers in good manners; they are so helpful and respectful.…

    • 645 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Dominos Case Analysis
    • 3712 Words
    • 15 Pages

    Dominos Case Analysis

    Dominoes was found in 1960 and headquartered in Ann Arbor, Michigan. Domino’s Pizza Inc. is the market leader in the United States pizza delivery and second largest pizza company in the world based on number of units. The company offers a wide variety of pizza products as well as pasta, bread sticks, boneless chicken and wings, desserts and soft drinks. As of the beginning of this year, 2012, Domino’s had 394 company-owned stores and 4,513 franchised Domino’s units in the U.S. and 4,835 franchised stores internationally. Domino’s strategy is to use its superior supply-chain to provide its franchises with lost cost inputs so the franchises may focus on sales and service. Through the online world, Domino’s customers began to share their dissatisfaction with Domino’s products, such as pizza lacked taste and quality and poor quality delivery pizzas. Over the past 3-5 years Domino’s has made an effort to improve the palatability of their core products, and in 2009 introduced a new and redesigned crust recipe, fresh ingredients, a new sauce, and real shredded cheese. This effort, along the successive marketing campaigns has increased brand loyalty and customer preferences which has had a profound effect on increases in revenue and number of franchise openings. I believe that this strategy that is currently implemented is working, but for Domino’s to remain an industry leader and prolong the current trend of success, Domino’s needs to focus on the demographic and technological changes in the market. Focusing on the changes and reevaluating their current strategy will help Domino’s remain a leader within the industry.…

    • 3712 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Good Essays

    Trends That Affect the Restaurant Business
    • 582 Words
    • 3 Pages

    Trends That Affect the Restaurant Business

    A number of megatrends have been identified by Datamonitor, a global market analysis firm. These trends concern behavioral changes and shifting spending patterns in such areas as convenience, health issues, age complexity, gender complexity, life-stage complexity, income complexity, individualism, sensory needs, comfort needs, and connectivity. It is important for restaurant owners to be aware of such trends and to consider their potential impact on operations. Listed below are some current trends, followed by challenges that one may extrapolate from them.…

    • 582 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Case: Pizza Chains of the United States and Pizza Hut
    • 10161 Words
    • 41 Pages

    Case: Pizza Chains of the United States and Pizza Hut

    Historically, Domino’s Pizza has been a strong player in both the domestic US and international out-ofhome pizza marketplaces. With more than 9,300 locations in 65 countries, Domino’s is the number two pizza restaurant behind Pizza Hut and number one in the pizza delivery segment with market share numbers approaching 20 percent.1 (See Exhibit 1 for a ranking of the top 50 pizzeria brands in 2009 by sales.) In recent years, how ever, Dom ino’s ha s com e un der c onsumer fire and, although masked by international revenue growth of 13.2 percent for the same period, the company posted a 16.3 percent decrease in domestic revenue from year-end 2005 through year-end 2009. While the economic recession could certainly be blamed at least in part for its lagging financial performance,2 Domino’s knew that this dip was more than just an economic indicator. In fact, the news reaching the executive suite indicated that Domino’s was suffering from a negative reputation in the marketplace. Central to consumer complaints was that Domino’s served low quality pizza with inferior ingredients that lacked taste. Coupled with the fact that consumers continue to become more and more educated about obesity and diet related health concerns and it was clear—Domino’s had to act. To stay competitive, Domino’s addressed both the taste deficiency complaints and the growing preference for fresh products by introducing a re-formulated pizza recipe in late 2009. To do so and in a move Advertising Age called “one of the riskiest marketing campaigns of all time,” Domino’s launched the “Oh yes we did” campaign.3 The campaign quite frankly and very publicly admitted the shortcomings of its previous recipe with TV com mercials sh owing foc us grou p p articipants…

    • 10161 Words
    • 41 Pages
    Powerful Essays
    Read More
  • Better Essays

    Economics
    • 1017 Words
    • 5 Pages

    Economics

    Domino’s pizza showed strong financial performance during 2011 which has given the company a significant amount of flexibility and freedom given the increase in revenues, earnings power, strategies for the future and continued growth. However, Domino’s has to decrease customer churn, drive up same- store sales and continually reinforce and strengthen their brand, capitalize on sociocultural shifts occurring in United States, centrally redefine its in store dining strategies, relative to growing online sales. Lesser competitors have higher in store and same store sales than Domino’s and also have a broader mix of lunch and…

    • 1017 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Porter Analysis China
    • 664 Words
    • 3 Pages

    Porter Analysis China

    dislike the taste of cheese) are not going to switch to Pizza Hut just because the…

    • 664 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Continues Improvement Analysis
    • 800 Words
    • 4 Pages

    Continues Improvement Analysis

    It was the first that came up with the concept of “30 minutes delivery.” Back in the eighties and after a deep market research, the company realized that the customer demand is increasing and they need to cover it otherwise other companies well. Thus, with the information technology team it came up with the idea of having a customer service center to receive all the orders from clients then transmitted to the nearest pizza hut store location that is close to the…

    • 800 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Domino's Pizza Case Study
    • 920 Words
    • 4 Pages

    Domino's Pizza Case Study

    Customer is one of the stakeholders that very important for Domino’s Pizza Company. The more customers purchase on their store, the more profit and revenue the stores get earn. To satisfy customers need and requirements, Domino’s Pizza sometimes will offer the pizza to the customer with the lower price and also will launch some special promotion with value for money for instance customer will get 50% on purchase with the second pizza and the promotion of ‘Buy one get one free’. It is very worth for those big family…

    • 920 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Pizza Hut Study
    • 548 Words
    • 3 Pages

    Pizza Hut Study

    As stated Pizza Hut’s brand image is neither fast food nor full-service. It delivers average quality products for average prices. Previously, it was marketed as a “more for the same” value proposition (Kotler & Armstrong, 2012).Yet, it has done something that shocked the whole market. It has cut the prices up to 50%. Doing that, Pizza Hut is fully reforming its brand image. They are implementing a “Same for less positioning” (Kotler & Armstrong, 2012). In a commercial, an actress playing a restaurant employee says, “We’ve changed just about everything, except how your favorite pizza tastes” (ELLIOTT, 2010). This move is due to a weakened economy and a drop of customers. But initiating a price change is not riskless. Customer may think that the quality has been reduced and Pizza Hut could lose its loyal customers.…

    • 548 Words
    • 3 Pages
    Good Essays
    Read More

Related Topics