Local Case Studies
JANNA MARIE: DECORATIVE CERAMIC MANUFACTURERS
(Case 7)
A. Time Context
The case started when Janna Marie Company batch of decorative tiles got burned and the damage set her back financially.
B. Perspective / Viewpoint
The case will be from the perspective of Janna Marie, The owner of Decorative Ceramic Manufacturer.
C. Central Issue / Statement of the Problem
Janna Marie owns Decorative Ceramic Manufacturers where in 3 months ago she assured her client that the company will be able to deliver on the time however weeks ago a batch of decorative tiles got burned and the damage would set her back financially considering that she had almost reached the ends of her ropes. Also, Janna did not have a heart to charge the expense to the operator involved knowing that he was a working student.
D. Statement of Objectives
To be able to improve the financial position of the company
To be able to improve productivity of her company’s contractual workers
To be able to improve the marketing of the company’s product.
E. Areas of consideration (SWOT ANALYSIS)
Strengths:
70% of raw materials can be sourced locally.
Ceramics manufacturing is already partly mechanized.
ISLA has been their loyal customer
Weaknesses:
Production workers has no definite job description
No standard procedure for firing or hiring workers
No organization set up
No sub functional departments
No clear purchasing policies
Quality control is not recognized
Machineries are fabricated locally.
Opportunities
Expansion of market retail stores
Products could be exported to other countries
No direct competitors
Increased productivity
Threats
Exports of ceramic products/stoneware have been steadily declining.
Ceramic production is an energy intensive industry thus Power usage or cost of electricity accounts for almost 70% of the production cost.
Environmental hazards
Other competitors
Quality of Products
Legal issues
Calamities
(Case 7)
A. Time Context
The case started when Janna Marie Company batch of decorative tiles got burned and the damage set her back financially.
B. Perspective / Viewpoint
The case will be from the perspective of Janna Marie, The owner of Decorative Ceramic Manufacturer.
C. Central Issue / Statement of the Problem
Janna Marie owns Decorative Ceramic Manufacturers where in 3 months ago she assured her client that the company will be able to deliver on the time however weeks ago a batch of decorative tiles got burned and the damage would set her back financially considering that she had almost reached the ends of her ropes. Also, Janna did not have a heart to charge the expense to the operator involved knowing that he was a working student.
D. Statement of Objectives
To be able to improve the financial position of the company
To be able to improve productivity of her company’s contractual workers
To be able to improve the marketing of the company’s product.
E. Areas of consideration (SWOT ANALYSIS)
Strengths:
70% of raw materials can be sourced locally.
Ceramics manufacturing is already partly mechanized.
ISLA has been their loyal customer
Weaknesses:
Production workers has no definite job description
No standard procedure for firing or hiring workers
No organization set up
No sub functional departments
No clear purchasing policies
Quality control is not recognized
Machineries are fabricated locally.
Opportunities
Expansion of market retail stores
Products could be exported to other countries
No direct competitors
Increased productivity
Threats
Exports of ceramic products/stoneware have been steadily declining.
Ceramic production is an energy intensive industry thus Power usage or cost of electricity accounts for almost 70% of the production cost.
Environmental hazards
Other competitors
Quality of Products
Legal issues
Calamities
References: The Case of the Marikina Shoe Industry by Mayor Osmundo de Guzman, De La Salle University, 1983 A shoe Industry’s Slow Death by Maritess D. Vitug. Newsweek: Sep 03, 2001