Ll Bean Case Study Summary
Case Study L.L. Bean
1. What do you think are some of the customer loyalty issues that L.L Bean managers face as they grow online sales?
I think that a customer loyalty concern that L.L. Bean managers may be faced with while growing their online store presence may include competition from the multitudes of other retail stores operating with their own online presence. Customers may be inclined to browse around several websites looking for better prices, something which may not be as easy to do for consumers when catalog browsing or shopping in a physical store. To remedy this potential threat L.L. Bean must continue to build brand loyalty amongst its customers.
2. How can L.L. Bean best pursue a multi-channel retailing strategy? Is
1. What do you think are some of the customer loyalty issues that L.L Bean managers face as they grow online sales?
I think that a customer loyalty concern that L.L. Bean managers may be faced with while growing their online store presence may include competition from the multitudes of other retail stores operating with their own online presence. Customers may be inclined to browse around several websites looking for better prices, something which may not be as easy to do for consumers when catalog browsing or shopping in a physical store. To remedy this potential threat L.L. Bean must continue to build brand loyalty amongst its customers.
2. How can L.L. Bean best pursue a multi-channel retailing strategy? Is