Literature Review : an Investigation Into the Push and Pull Factors That Influenced Students’ Decision to Study at Glasgow University
1.
An investigation into the push and pull factors that influenced students’ decision to study at Glasgow University
LITERATURE REVIEW
Introduction
The student intake at the University of Glasgow has increased from 23,310 to 26,550 from 2006-2011 (HESA, 2011), indicating a positively inclined student decision to study at the university. The decision making process is a complex process made by the student intentionally or unintentionally (Moogan and Baron, 2003). This process is stimulated by “Push” factors related to home country and “Pull” factors related to host country (Mazzoral and Soutar, 2002). In order to understand the student market, it is necessary to have knowledge of student choice and decision making process (Vaira, 2004). Also it is essential to apprehend factors influencing student purchase aims and comprehend the connection among the factors (Cubillo, 2006). Unluckily, at present there is inadequate information about the factors influencing student decision specific to the University of Glasgow and besides that there is little research done on factors influencing local student decision. Therefore the intent of this research is to investigate into the factors influencing students’ decision to study at the University of Glasgow. This research will incorporate studies by Briggs (2006); Mazzoral and Soutar (2002); Maringe (2006) and Maringe and Carter (2007), which will provide a foundation for the research. This paper will analyse the significance of student decision making to consumer behaviour and choice. It will further examine the different factors that influence the student decision and categorise them into push and pull factors. Finally conclusions will be made by reviewing the main themes and associate them to the present study.
Decision Making Process
The process of decision making for students who want to enter into higher education is a complicate and a multistage process, which requires the problem of choice of destination and
An investigation into the push and pull factors that influenced students’ decision to study at Glasgow University
LITERATURE REVIEW
Introduction
The student intake at the University of Glasgow has increased from 23,310 to 26,550 from 2006-2011 (HESA, 2011), indicating a positively inclined student decision to study at the university. The decision making process is a complex process made by the student intentionally or unintentionally (Moogan and Baron, 2003). This process is stimulated by “Push” factors related to home country and “Pull” factors related to host country (Mazzoral and Soutar, 2002). In order to understand the student market, it is necessary to have knowledge of student choice and decision making process (Vaira, 2004). Also it is essential to apprehend factors influencing student purchase aims and comprehend the connection among the factors (Cubillo, 2006). Unluckily, at present there is inadequate information about the factors influencing student decision specific to the University of Glasgow and besides that there is little research done on factors influencing local student decision. Therefore the intent of this research is to investigate into the factors influencing students’ decision to study at the University of Glasgow. This research will incorporate studies by Briggs (2006); Mazzoral and Soutar (2002); Maringe (2006) and Maringe and Carter (2007), which will provide a foundation for the research. This paper will analyse the significance of student decision making to consumer behaviour and choice. It will further examine the different factors that influence the student decision and categorise them into push and pull factors. Finally conclusions will be made by reviewing the main themes and associate them to the present study.
Decision Making Process
The process of decision making for students who want to enter into higher education is a complicate and a multistage process, which requires the problem of choice of destination and
References: Absher, K. & Crawford, G. (1996) Marketing the community college starts with understanding students’ perspectives, Community College Review, 23(4), 59–67. Becker, G.S. (1975), Human Capital: A Theoretical and Empirical Analysis with Special Reference to Education, New York Special Bureau of Economic Research, New York: Columbia University Press. Bourke, A. (2000), “A model of the determinants of international trade in higher education”, The Service Industries Journal, Vol. 20(1),110-38. Briggs S. (2006): An exploratory study of the factors influencing undergraduate student choice: the case of higher education in Scotland, Studies in Higher Education, 31:6, 705-722 Callender, C Chapman, D.W. (1986), “A model of student college choice”, Journal of Higher Education, Vol. 52(5), 490-505. Crozier, D.A. and McClean, F. (1997), “Consumer decision making in the purchase of estate agency services”, The Service Industry Journal, 17(2), 278-93 Cubillo, J., Sanchez, J Foskett, N. and Hemsley-Brown, J. (2001), Choosing Futures: Young Peoples’ Decision Making in Education, Training and Career Markets, London: Routledge. Gabbott, M. and Hogg, G. (1994), “Consumer behaviour and services: a review”, Journal of Marketing Management, 10, 324-31. Gambetta, D. (1996), Were they Pushed or Did they Jump? Individual Decision Mechanisms in Education, Boulder: Westview Press Gibbons-Wood, D Gomes, L. and Murphy, J. (2003), “An exploratory study of marketing international education online”, The International Journal of Educational Management, Vol. 17 No. 3, pp. 116-25. Hemsley-Brown, J. (2001), Education Decision Making under Scrutiny the Impact of LocalGovernment Modernisation, Slough: National Foundation for Educational Research HESA Hodkinson, P., Sparkes, A. and Hodkinson, H. (1996), Triumphs and Tears of Young People: Markets and the Transition from School to Work, London: David Fulton. Joseph, M. & Joseph B. (1998). Identifying need of potential students in tertiary education for strategy development. Quality Assurance in Education, 6(2), 90-96. Kallio, R.E. (1995). "Factors influencing the college choice decisions of graduate students." Research in Higher Education, 36 (1), 109-124.AC TORS INFLUENCING THE COLLEGE CHOICE DECISIONS OF GRADUATE STUDEN Keling, S. B. A. Krishnan, A. Nurtjahja, O. (2007). Evaluative criteria for selection of private universities and colleges in Malaysia. Journal of International Management Studies, 2(1), 1-11. Maringe F. and Carter S. (2007). International students’ motivations for studying in UK HE: Insights into the choice and decision making of African students, International Journal of Educational Management, 21(6), 459-475 Maringe, F Mazzarol, T. and Soutar, G.N. (2002), “Push-pull factors influencing international student destination choice”, The International Journal of Educational Management,16(2), 82-90. Moogan Y.J. & Baron S. (2003): An analysis of student characteristics within the student decision making process, Journal of Further and Higher Education, 27:3, 271-287 Moogan, Y., Baron, S Mpimganjira, M. (2009).Comparative analysis of factors influencing the decision to study abroad. African Journal of Business Management, 3(8), 358-365. Murray, J., Murray, R. & Lann, L. (1997) Growth strategies for U.S. colleges and universities,Journal of Marketing for Higher Education, 8(1), 41–53. Roberts, K. (1984), School Leavers and their Prospects: Youth in the Labour Market in the 80s, Milton Keynes: Open University Press. Ryrie, A.C. (1981), Routes and Results: A Study of the Later Years of Schooling, Sevenoaks: Hodder and Stoughton. Sevier, R. A. (1998). Charting a course: Finding direction amidst the swell of data on student recruiting.White Paper No. 6, Cedar Rapids, IA, Stamats Communication, Inc.. Solomon, M.R. (2002), Consumer Behaviour, Englewood Cliffs, NJ: Prentice-Hall. Vaira, M. (2004), “Globalisation and higher education organizational change: a framework for analysis”, Higher Education, 48(4), 483-510. Yusof, M., Ahmad, S. N. B., Tajudin, M. & Ravindran, R. (2008). A study of factors influencing the selection of a higher education institution. UNITAR, 4(2), 27-40. The Scottish Government.(2011).Helping you meet the costs of learning and training: Your guide to funding 2012-2013. Retreived 1st April, 2013. http://www.scotland.gov.uk/Topics/Education/UniversitiesColleges/16640/learnerfunding/highereducation. Tight, M. (1996) The relocation of higher education, Higher Education Quarterly, 50(2), 119–137.