Liquior Industry of India
LIQUOR INDUSTRY OF INDIA (WINE SEGMENT)
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INDEX PAGE
1. ACKNOWLEDGEMENT ………………………………… 2
2. DESCRIPTION OF INDIAN LIQUOR INDUSTRY………… 3
3. INDUSTRY STRUCTURE ……………… …………. 5
4. KEY DRIVERS OF LIQUOR INDUSTRY …………… 9
5. PLAYERS IN LIQUOR MARKET ………………… 12
6. DETAILED ANALYSIS 6.1 HISTORY ………………………………………………… 14 6.2 CURRENT SCENARIO ………………………………... 19 6.3 CATEGORIES OF WINE …… ………………………… 22 6.4 PORTERS FIVE FORCES MODEL … ……………… 26 6.5 SWOT ANAYSIS ……………………… ……………… 45 6.6 BCG MATRIX ………………………………………… 48 6.7 VALUE CHAIN ………………………………………… 51 6.8 PESTLE ANAYSIS ……………………………………… 61 6.9 OTHER MAJOR MARKETING STRATEGIES ………… 66 7. ANNEXURES …………… ……………………… 72
DESCRIPTION OF INDIAN LIQUOR INDUSTRY
Alcohol Industry In India
Indian Liquor Industry with estimated market value of INR 340 bn is growing at 12-15% over the last two years. The industry is estimated to have sold 115 mn cases of IMFL last year. The sector is expected to maintain its CAGR of ~15% while the premium segment Wine and Vodka is expected to grow at a higher rate. With consolidation and foreign acquisitions gaining steam the sector is about to witness next phase with realization rising in line with that of their foreign counterparts.
There are 325 distilleries in India, with an installed capacity of about 3.58 billion litres of liquor. However,
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INDEX PAGE
1. ACKNOWLEDGEMENT ………………………………… 2
2. DESCRIPTION OF INDIAN LIQUOR INDUSTRY………… 3
3. INDUSTRY STRUCTURE ……………… …………. 5
4. KEY DRIVERS OF LIQUOR INDUSTRY …………… 9
5. PLAYERS IN LIQUOR MARKET ………………… 12
6. DETAILED ANALYSIS 6.1 HISTORY ………………………………………………… 14 6.2 CURRENT SCENARIO ………………………………... 19 6.3 CATEGORIES OF WINE …… ………………………… 22 6.4 PORTERS FIVE FORCES MODEL … ……………… 26 6.5 SWOT ANAYSIS ……………………… ……………… 45 6.6 BCG MATRIX ………………………………………… 48 6.7 VALUE CHAIN ………………………………………… 51 6.8 PESTLE ANAYSIS ……………………………………… 61 6.9 OTHER MAJOR MARKETING STRATEGIES ………… 66 7. ANNEXURES …………… ……………………… 72
DESCRIPTION OF INDIAN LIQUOR INDUSTRY
Alcohol Industry In India
Indian Liquor Industry with estimated market value of INR 340 bn is growing at 12-15% over the last two years. The industry is estimated to have sold 115 mn cases of IMFL last year. The sector is expected to maintain its CAGR of ~15% while the premium segment Wine and Vodka is expected to grow at a higher rate. With consolidation and foreign acquisitions gaining steam the sector is about to witness next phase with realization rising in line with that of their foreign counterparts.
There are 325 distilleries in India, with an installed capacity of about 3.58 billion litres of liquor. However,