Lindt vs Hersheys Media Analysis
MEDIA ANALYSIS
ALICIA HOOIMER 26038T
LINDT VS. HERSHEYS
“To make a comparison and contrast of two chocolate products/companies; Swiss chocolate company Lindt and American chocolate company Hershey, in regards to media outlets, community impacts and sustainability”
INTRODUCTION
Almost everyone around the globe loves chocolate, whether it is the art or the quality they focus on, or just the taste and the brand, it is one of the highest purchased of all the confectionaries. Lindt is a premium product chocolate brand and company, established in Switzerland, which focuses on providing quality chocolate and maintaining a high brand name. Hersheys is an American icon chocolate company, which provides tasty chocolate at an affordable price and of mid range quality. This study is a comparison of the two companies which are not only on two different sides of the world but also two totally different chocolate brands.
LINDT HISTORY
Rodolphe Lindt, a confectioner, together with his brother August, had a thought that the moisture in the chocolate paste, which crystallised with the sugar, should be extracted during processing and adding cocoa butter (Lindt, 2011). After three days and nights, Rodolphe obtained a substance which was easy to mould, but also melted effortlessly in our mouth. Rodolphe called this chocolate substance ‘Chocolat Fondant’ which literally means melting chocolate. He then joined forces with Chocolat Sprungli AG, a chocolate manufacturing company in 1899. This then came about the ‘Sprungli and Lindt’ name, which continued to expand and now has production companies in Europe and USA, distribution and sales in Europe, Asia, Canada, Mexico and Australia as well as sales office in Dubai and Ireland (Lindt, 2011).
HERSHEYS HISTORY
The Hershey’s story begins in 1894, when a candy manufacturer Milton Hershey, from Pennsylvania in America, made the decision to try adding chocolate coating to his caramels. This then grew to begin a new factory using local farms
ALICIA HOOIMER 26038T
LINDT VS. HERSHEYS
“To make a comparison and contrast of two chocolate products/companies; Swiss chocolate company Lindt and American chocolate company Hershey, in regards to media outlets, community impacts and sustainability”
INTRODUCTION
Almost everyone around the globe loves chocolate, whether it is the art or the quality they focus on, or just the taste and the brand, it is one of the highest purchased of all the confectionaries. Lindt is a premium product chocolate brand and company, established in Switzerland, which focuses on providing quality chocolate and maintaining a high brand name. Hersheys is an American icon chocolate company, which provides tasty chocolate at an affordable price and of mid range quality. This study is a comparison of the two companies which are not only on two different sides of the world but also two totally different chocolate brands.
LINDT HISTORY
Rodolphe Lindt, a confectioner, together with his brother August, had a thought that the moisture in the chocolate paste, which crystallised with the sugar, should be extracted during processing and adding cocoa butter (Lindt, 2011). After three days and nights, Rodolphe obtained a substance which was easy to mould, but also melted effortlessly in our mouth. Rodolphe called this chocolate substance ‘Chocolat Fondant’ which literally means melting chocolate. He then joined forces with Chocolat Sprungli AG, a chocolate manufacturing company in 1899. This then came about the ‘Sprungli and Lindt’ name, which continued to expand and now has production companies in Europe and USA, distribution and sales in Europe, Asia, Canada, Mexico and Australia as well as sales office in Dubai and Ireland (Lindt, 2011).
HERSHEYS HISTORY
The Hershey’s story begins in 1894, when a candy manufacturer Milton Hershey, from Pennsylvania in America, made the decision to try adding chocolate coating to his caramels. This then grew to begin a new factory using local farms