Lifebouy's Marketing Strategies
LIFEBUOY’S MARKETING
STRATEGIES
NAME: SHRADDHA AGARWAL
ROLL NO: 893
ROOM NO: 36
BCOM(EVE) 3RD YEAR SEM V
SUB: PRINCIPLES OF MARKETING
EXECUTIVE SUMMARY : Lifebuoy is a product of Hindustan Unilever Ltd. The brand 's core promise is protection and a commitment to support life . Lifebuoys programmes aims to educate people about the benefits of handwash with soap, and how handwash can help kill invisible, disease causing germs. It guarantee’s protection to everyone . this brand has established it self as the disinfectant soap , and has achieved immense success in all its campaign. Lifebuoy is one of the leading soaps in the market , thus my study will show a detailed study of its market strategies
INTRODUCTION
MARKETING STRATEGIES
Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.
FMCG INDUSTRY OF HUL IN INDIA
FMCG came into in existence in 1888 when Sun Light soap was firstly seen at KOLKATA harbor.
It was made by Lever brothers in England. After that in 1895 Lifebuoy and after that Lux, Pears and Vim bar
Hindustan Unilever Limited (‘HUL’), formerly Hindustan Lever Limited (it was renamed in late June 2007 as HUL), is India 's largest Fast Moving Consumer Goods (FMCG) company, touching the lives of two out of three Indians with over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. These products endow the company with a scale of combined volumes of about 4 million tonnes and sales of
STRATEGIES
NAME: SHRADDHA AGARWAL
ROLL NO: 893
ROOM NO: 36
BCOM(EVE) 3RD YEAR SEM V
SUB: PRINCIPLES OF MARKETING
EXECUTIVE SUMMARY : Lifebuoy is a product of Hindustan Unilever Ltd. The brand 's core promise is protection and a commitment to support life . Lifebuoys programmes aims to educate people about the benefits of handwash with soap, and how handwash can help kill invisible, disease causing germs. It guarantee’s protection to everyone . this brand has established it self as the disinfectant soap , and has achieved immense success in all its campaign. Lifebuoy is one of the leading soaps in the market , thus my study will show a detailed study of its market strategies
INTRODUCTION
MARKETING STRATEGIES
Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.
FMCG INDUSTRY OF HUL IN INDIA
FMCG came into in existence in 1888 when Sun Light soap was firstly seen at KOLKATA harbor.
It was made by Lever brothers in England. After that in 1895 Lifebuoy and after that Lux, Pears and Vim bar
Hindustan Unilever Limited (‘HUL’), formerly Hindustan Lever Limited (it was renamed in late June 2007 as HUL), is India 's largest Fast Moving Consumer Goods (FMCG) company, touching the lives of two out of three Indians with over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. These products endow the company with a scale of combined volumes of about 4 million tonnes and sales of
Bibliography: http://truthdive.com http://www.digitalimpulse.in http://articles.economictimes.indiatimes.com http://www.slideshare.net http://www.lifebuoy.com http://www.academia.edu http://www.marketingteacher.com http://www.mbaskool.com