Levi Vision and Mission
Teerapol K.
D560073
LEVI
VISION STATEMENT
“We are the embodiment of the energy and events of our times, inspiring people with a pioneering spirit.” http://levisclothing.wordpress.com/vision-statement-2/ VISION STATEMENT EVALUATION
The firm clearly pursue to be the brand which encourages people to challenge the new thing. Also the products represent toughness of the users’ activities since it was firstly established. In the future, they want to see their position to be tough, energetic and pioneer spirit through the clothing market.
MISSION STATEMENT
“The Mission of Levi Strauss & Co. is to sustain responsible commercial success as a global marketing company of branded apparel. We must balance goals of superior profitability and return on investment, leadership market positions, and superior products and service. We will conduct our business ethically and demonstrate leadership in satisfying our responsibilities to our communities and to society. Our work environment will be safe and productive and characterized by fair treatment, teamwork, open communications, personal accountability and opportunities for growth and development.” http://levisclothing.wordpress.com/mission-statement-2/ MISSION STATEMENT EVALUATION
According to the mission statement, the company is focusing on global marketing. The statement also mentions the element to be a successful global marketing company which are profitability, ROI, market share, products and service, and ethic. In my opinion, the company is in the process of strengthening its performance in every department. The mission covers all of the elements of business both sales and marketing, finance and operation (work
D560073
LEVI
VISION STATEMENT
“We are the embodiment of the energy and events of our times, inspiring people with a pioneering spirit.” http://levisclothing.wordpress.com/vision-statement-2/ VISION STATEMENT EVALUATION
The firm clearly pursue to be the brand which encourages people to challenge the new thing. Also the products represent toughness of the users’ activities since it was firstly established. In the future, they want to see their position to be tough, energetic and pioneer spirit through the clothing market.
MISSION STATEMENT
“The Mission of Levi Strauss & Co. is to sustain responsible commercial success as a global marketing company of branded apparel. We must balance goals of superior profitability and return on investment, leadership market positions, and superior products and service. We will conduct our business ethically and demonstrate leadership in satisfying our responsibilities to our communities and to society. Our work environment will be safe and productive and characterized by fair treatment, teamwork, open communications, personal accountability and opportunities for growth and development.” http://levisclothing.wordpress.com/mission-statement-2/ MISSION STATEMENT EVALUATION
According to the mission statement, the company is focusing on global marketing. The statement also mentions the element to be a successful global marketing company which are profitability, ROI, market share, products and service, and ethic. In my opinion, the company is in the process of strengthening its performance in every department. The mission covers all of the elements of business both sales and marketing, finance and operation (work