Levi's Swot Analysis
TABLE OF CONTENTS
1. EXECUTIVE SUMMARY----------------------------------------------------------------
2. CURRENT SITUATION------------------------------------------------------------------
2-1-Strategic Posture
2.2. Current Performance
3. CORPORATE GOVERNANCE--------------------------------------------------------
3-1-Board of Directors
3-2-Top Management
4. EXTERNAL ENVIRONMENT ANALYSIS------------------------------------------
4-1-Societal Environment
4-2-Task Environment
5. INTERNAL ENVIRONMENT ANALYSIS------------------------------------------
5-1-Corporate Structure
5-2-Corporate Culture
5-3-Corporate Resources
6. ANALYSIS OF STRATEGIC FACTORS ------------------------------------------
7. STRATEGIC ALTERNATIVES AND RECOMMENDED STRATEGY ---
7-1-Review of Mission and Objective
7-2-Strategic Alternatives and Recommended Strategy
8. CONCLUSION----------------------------------------------------------------------------
BIBLIOGRAPHY-------------------------------------------------------------------------
1. EXECUTIVE SUMMARY
2. CURRENT SITUATION
Levi Strauss & Co. is a privately held American clothing company known worldwide for its Levi's brand of denim jeans. The core Levi's was founded in 1873 in San Francisco, specializing in riveted denim jeans and different lines of casual and street fashion. Levi Strauss received a U.S. Patent to make the first riveted men's work pants out of denim: the first blue jeans. The company briefly experimented (in the 1970s) with a public stock listing, but remains owned and controlled by descendants and relatives of Levi Strauss' four nephews.
Levi Strauss & Co. is a worldwide corporation organized into three geographic divisions: Levi Strauss Americas (LSA), based in the San Francisco headquarters; Levi Strauss Europe, Middle East and Africa, based in Brussels; and Asia Pacific Division, based in Singapore. The company employs a staff of approximately 11.400 people worldwide.
2.1 STRATEGIC
1. EXECUTIVE SUMMARY----------------------------------------------------------------
2. CURRENT SITUATION------------------------------------------------------------------
2-1-Strategic Posture
2.2. Current Performance
3. CORPORATE GOVERNANCE--------------------------------------------------------
3-1-Board of Directors
3-2-Top Management
4. EXTERNAL ENVIRONMENT ANALYSIS------------------------------------------
4-1-Societal Environment
4-2-Task Environment
5. INTERNAL ENVIRONMENT ANALYSIS------------------------------------------
5-1-Corporate Structure
5-2-Corporate Culture
5-3-Corporate Resources
6. ANALYSIS OF STRATEGIC FACTORS ------------------------------------------
7. STRATEGIC ALTERNATIVES AND RECOMMENDED STRATEGY ---
7-1-Review of Mission and Objective
7-2-Strategic Alternatives and Recommended Strategy
8. CONCLUSION----------------------------------------------------------------------------
BIBLIOGRAPHY-------------------------------------------------------------------------
1. EXECUTIVE SUMMARY
2. CURRENT SITUATION
Levi Strauss & Co. is a privately held American clothing company known worldwide for its Levi's brand of denim jeans. The core Levi's was founded in 1873 in San Francisco, specializing in riveted denim jeans and different lines of casual and street fashion. Levi Strauss received a U.S. Patent to make the first riveted men's work pants out of denim: the first blue jeans. The company briefly experimented (in the 1970s) with a public stock listing, but remains owned and controlled by descendants and relatives of Levi Strauss' four nephews.
Levi Strauss & Co. is a worldwide corporation organized into three geographic divisions: Levi Strauss Americas (LSA), based in the San Francisco headquarters; Levi Strauss Europe, Middle East and Africa, based in Brussels; and Asia Pacific Division, based in Singapore. The company employs a staff of approximately 11.400 people worldwide.
2.1 STRATEGIC
Bibliography: 1) http://www.levistrauss.com/ 2) Company’s 2012 plan 3) Company’s distribution strategy 4) Inspiring the organization to act: a business in denial, International Journal of Market Research Vol.44 Quarter 2, 2002, the Market Research Society 5) Denim Pazarında Marka Konumlandırmalarının Karsilastirilmasi, Şakir Erdem, Sureyya Karsu, Emre Memis, Oguz Yildiz, Marmara Universitesi I.I.B.F Dergisi, 20