Levendary Cafe
Table of content
Explain the function of the choosen International Company..................................................p.3
The global business environment the company operates in. Consider the industry main......p.3 competitions, and the biggest challenge
The organizational structure of the company..........................................................................p.4
The impact of culture of the chosen business activities around the world..............................p.5
The key management issues the chosen organization faces....................................................p.6
References................................................................................................................................p.7
Explain the function of chosen International Company
Lavendary Cafe was found in 1978 by Howard Leventhal, who hold chain of 3,500 cafes. After 32 years of holding the business he decided to pass his role to the Mia Foster, who become a new CEO. She had a lot of experience, as previously she had been a president of U.S. business of a large American fast food company for seven years. After gaining the power Foster felt the challenge to make Lavendary Cafe a multi-national brand;Wall Street’s were very skeptical about this idea. Foster did not have previous experience in an international management, therefore the risk was big, especially if the restaurants were supposed to enter China market;she knew that her idea will be in the center of attention. Over the 23 years Howard had relied on CCO-Lucian Leclerc, who had ability to take control risk and also was following the food-trend;Lavendar was in the top U.S. restaurants. The slogan was introduced: “Tasty Fresh Goodness’-TFG. As the marketing is an important part of the business the CCO decided to cooperate with advertising company to convey TFG concept through advertising images and copy. At the same
Explain the function of the choosen International Company..................................................p.3
The global business environment the company operates in. Consider the industry main......p.3 competitions, and the biggest challenge
The organizational structure of the company..........................................................................p.4
The impact of culture of the chosen business activities around the world..............................p.5
The key management issues the chosen organization faces....................................................p.6
References................................................................................................................................p.7
Explain the function of chosen International Company
Lavendary Cafe was found in 1978 by Howard Leventhal, who hold chain of 3,500 cafes. After 32 years of holding the business he decided to pass his role to the Mia Foster, who become a new CEO. She had a lot of experience, as previously she had been a president of U.S. business of a large American fast food company for seven years. After gaining the power Foster felt the challenge to make Lavendary Cafe a multi-national brand;Wall Street’s were very skeptical about this idea. Foster did not have previous experience in an international management, therefore the risk was big, especially if the restaurants were supposed to enter China market;she knew that her idea will be in the center of attention. Over the 23 years Howard had relied on CCO-Lucian Leclerc, who had ability to take control risk and also was following the food-trend;Lavendar was in the top U.S. restaurants. The slogan was introduced: “Tasty Fresh Goodness’-TFG. As the marketing is an important part of the business the CCO decided to cooperate with advertising company to convey TFG concept through advertising images and copy. At the same