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Lessons learned from political communic

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Lessons learned from political communic
Lessons learned from global communication developments for the improvement of veterinary public health issues related to "One World One Health"
D. Tabbaa
Department of Public Health, Faculty of veterinary medicine, Al Baath University, Hama, Syria
Abstract
Humanity faces many challenges that require global solutions. One of these challenges is the spread of infectious diseases that emerge (or re-emerge) from the interfaces between animals and humans and the ecosystems in which they live. This is a result of several trends, including the exponential growth in human and livestock populations, rapid urbanization, rapidly changing farming systems, closer integration between livestock and wildlife, forest encroachment, changes in ecosystems and globalization of trade in animal and animal products.
Media sector informs the populace without bias. It acts as an anchor for many facets of a society and supports its fundamental workings, bringing out the positives and negatives of industry, making citizens’ voices audible to decision makers and most importantly, revealing and spreading economic and other information.
Media cannot serve its purpose unless it reaches across the whole population, and the majority understands it and uses it as critical source of information. The three most critical attributes of an effective media sector are independence, quality and reach. These benchmarks ensure that information is reported without fear of government and other interest groups, views are expressed from a wide variety of perspectives, and media has the capacity to produce political, social, and economic information for all segments of the society.
As Arab countries strive for sustainable development, press freedom and the broader issue of democratization of communication has become primary concerns to stakeholders interested in improving development and governance (Arab Spring), which refers to the empowerment of people to seek not only their own self-improvement but also the



References: Bernhardt, Jay M. (2004): Communication at the Core of Effective Public Health, Am J Public Health. 94(12): 2051–2053. Besley, Timothy and Robin Burgess (2001), “Political Agency, Government Responsiveness and the Role of the Media,” European Economic Review, 45(4-6), 2001. Besley, Timothy, Robin Burgess and Andrea Prat (2002) “Mass Media and Political Accountability” in R. Islam ed. The Right to Tell: Institutions and the Media, World Bank, 2002. Djankov, Simeon, Caralee McLiesh, Tatiana Nenova, and Andrei Shleifer (2003), “Who Owns the Media?,” Journal of Law and Economics, 46, 341-382. FAO, OIE, WHO, UN System Influenza Coordination, UNICEF, and The World Bank (2008): Contributing to One World, One Health, A Strategic Framework for Reducing Risks of Infectious Diseases at the Animal–Human– Ecosystems Interface, Consultation Document. Sen, Amartya (1999): “Development as Freedom,” Alfred A. Knopf Inc, New York. Steven S Coughlin, S.,S., 2006): Ethical issues in epidemiologic research and public health practice, Review, Emerging Themes in Epidemiology, 3:16. Stiglitz Joseph (2002), “Transparency in Government,” in R. Islam ed. The Right to Tell: The Role of Mass Media in Economic Development. Washington D.C.: The World Bank: 27 - 44. Tabbaa,D. (2008): Control of zoonoses in emergency situations: lessons learned during recent outbreaks (gaps and weaknesses of current zoonoses control programmes), Veterinaria Italiana, 44 (4), 611-620. Examples of emerging and re-emerging zoonotic disease threats worldwide, 2000–2011 2000

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