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Lenovo Group Analysis

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Lenovo Group Analysis
Table of Contents 1.0 Introduction…………………………………………………………………..…..3 2.0 Background of the Lenovo Group Limited………………………………………4 3.1 General……………………………………………………………………...4 3.2 History………………………………………………………………………4 3.3 Products…………………………………………………………………….6 3.0 Background of the computer industry……………………………………..……..6 4.4 History……………………………………………………………………….6 4.5 Products…………………………………………………………………….7 4.6 Structure……………………………………………………………..……..8 4.7 The competitiveness………………………………………………………...10 4.8.1 The threat of entry…………………………………………………..11 4.8.2 The power of buyers……………………………………………..….11 4.8.3 The threat of substitutes……………………………………………..11 4.8.4 The threat of substitutes……………………………………………..11 4.8.5 The competitive rivalry…………………………………………..…12 4.0 The analysis of Lenovo…………………………………………………………..12 5.8 Strategies of Lenovo…………………………………………………………12 5.9 Performance of Lenovo……………………………………………………..14 5.10 Compare with similar companies……………………………………………15 5.0 CVP analysis…………………………………………………………………….16 6.11 Cost-Volume-Profit analysis…………………………………………………17 6.12 Break even analysis………………………………………………………….19
6.0 Conclusion……………………………………………………………………..…20
List of Reference……………………………………………………………………..22

Lenovo Group Analysis

1.0 Introduction
After 90 years of the 20th century, China 's computer market in the country in the context of rapid economic development, with information technology start-up and development, access to an unprecedented rapid development stage, in 1991 and 1997, the average growth speed of up to 56.9%. In 1998, due to the Asian financial crisis and the deflation of the economy and other domestic and international macroeconomic environment, the growth rate declined. In 2001, as the global Internet economy bubble burst, the U.S. myth of the altar of the new economy, slowing U.S. economic growth and recession,

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