Lego Case Study
1- HISTORY OF LEGO
I will be responsible for starting the presentation. In my part, I will begin by introducing the group’s members and saying what everyone is going to talk about. Secondly, I will begin by introducing our partners in LEGO to have a global information of the company, short but clear.
I will talk about the history of the company, beginning, growth, expansion and current affairs.
Later I’ll do a little description of their products, kind of them, why kids likes them, what they offer in their product, if they are safety or not…
And finally I will also focus on the organization of the company like its organizational chart, managers and where they operate.
Laura Ramírez Quirós
2- STRATEGIC PLANNING DECISIONS BY LEGO
Lego Toys in the company that presented and implemented some unique strategic decision that made it stronger, especially in during the world economic crisis in late 2000’s.
During last 10 years Lego managed to introduce very innovative programs and decisions that shaped organization from inside but also managed to create a brand on how increase efficiency and effectiveness in higher levels of management.
Lego went through 3 recognized strategic concepts that were the cornerstone of the operation in recent history, and these are:
-Lego Serious Play
-Focus turned to core consumers and not sales
-Lego toy lines like Star Wars
1. Serious Play
The Lego Serious Play was created to help visualize and built better understanding among the employees of Lego.
The main idea about the aim of this Lego project is that “instead of having a conventional brainstorming meeting or workshop, using traditional methods and techniques that yield inconsistent results, the objective of Serious Play is to allow team members to build physical metaphors for their personal understanding of their company’s organizational entities using
I will be responsible for starting the presentation. In my part, I will begin by introducing the group’s members and saying what everyone is going to talk about. Secondly, I will begin by introducing our partners in LEGO to have a global information of the company, short but clear.
I will talk about the history of the company, beginning, growth, expansion and current affairs.
Later I’ll do a little description of their products, kind of them, why kids likes them, what they offer in their product, if they are safety or not…
And finally I will also focus on the organization of the company like its organizational chart, managers and where they operate.
Laura Ramírez Quirós
2- STRATEGIC PLANNING DECISIONS BY LEGO
Lego Toys in the company that presented and implemented some unique strategic decision that made it stronger, especially in during the world economic crisis in late 2000’s.
During last 10 years Lego managed to introduce very innovative programs and decisions that shaped organization from inside but also managed to create a brand on how increase efficiency and effectiveness in higher levels of management.
Lego went through 3 recognized strategic concepts that were the cornerstone of the operation in recent history, and these are:
-Lego Serious Play
-Focus turned to core consumers and not sales
-Lego toy lines like Star Wars
1. Serious Play
The Lego Serious Play was created to help visualize and built better understanding among the employees of Lego.
The main idea about the aim of this Lego project is that “instead of having a conventional brainstorming meeting or workshop, using traditional methods and techniques that yield inconsistent results, the objective of Serious Play is to allow team members to build physical metaphors for their personal understanding of their company’s organizational entities using