Legal and Ethical
Jacob Fischer
BUS - 340
November 8, 2013
Ryan Kelly
The Legal and Ethical Considerations of Marketing in America Paper
What is legal and what is ethical can be identical in some circumstances and varied in others. To this end, marketing is an especially challenging industry. It deals with both consumer and industry interaction. The opportunities and disputes that continuously arise can inspire resoluteness as it pertains to what could and should be done to solidify continued relationships and confidence or impetuosity and ambiguity when uncertainty and a lack of resoluteness permeate this interaction.
Throughout today in age, there’s a lot going throughout our Nation’s businesses. A big legal and also ethical debate we have today is what is right and wrong and what is just the law that applies to the marketing products and services that are in the United States. There are some products that are marketed to the United States that are good and ethical but there are many that market and target to where it is ethical wrong and legal also. The power of marketing in a business aspect is crucial, you have to figure out what you want to do to have your product or service has that other people don’t know. To succeed in the business world you also have to have a mind set of what can I do to be the best. Many people today just do the same thing everyone else is doing and ethically that’s fine, you can try to compete at the same level, but what I believe to be more successful is find something that you have or something unique and market that to the targeted people.
There are many examples to start with but I feel a big one that stands out would be with the tobacco industry. Tobacco companies are influencing younger kids to start smoking and showing them that it is all right to smoke at a young age. Ethically it is wrong to smoke period, but having kids from a young age smoking and showing them that smoking is a fun activity is wrong. Legally, you can not smoke
BUS - 340
November 8, 2013
Ryan Kelly
The Legal and Ethical Considerations of Marketing in America Paper
What is legal and what is ethical can be identical in some circumstances and varied in others. To this end, marketing is an especially challenging industry. It deals with both consumer and industry interaction. The opportunities and disputes that continuously arise can inspire resoluteness as it pertains to what could and should be done to solidify continued relationships and confidence or impetuosity and ambiguity when uncertainty and a lack of resoluteness permeate this interaction.
Throughout today in age, there’s a lot going throughout our Nation’s businesses. A big legal and also ethical debate we have today is what is right and wrong and what is just the law that applies to the marketing products and services that are in the United States. There are some products that are marketed to the United States that are good and ethical but there are many that market and target to where it is ethical wrong and legal also. The power of marketing in a business aspect is crucial, you have to figure out what you want to do to have your product or service has that other people don’t know. To succeed in the business world you also have to have a mind set of what can I do to be the best. Many people today just do the same thing everyone else is doing and ethically that’s fine, you can try to compete at the same level, but what I believe to be more successful is find something that you have or something unique and market that to the targeted people.
There are many examples to start with but I feel a big one that stands out would be with the tobacco industry. Tobacco companies are influencing younger kids to start smoking and showing them that it is all right to smoke at a young age. Ethically it is wrong to smoke period, but having kids from a young age smoking and showing them that smoking is a fun activity is wrong. Legally, you can not smoke