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Layout Strategy
1. INTRODUCTION:
Strategy is about deciding where you want to go and how you mean to get there. A strategy is a declaration of intent: This is what we want to do and this is how we intend to do it. Strategies define longer-term goals but they are more concerned with how those goals should be achieved. Strategy is the means to create value. A good strategy is one that works, one that guides purposeful action to deliver the required result.
Moreover, companies everywhere are changing the way they manage in order to be more competitive. A key measure of management in the 1990s and beyond lies in results attained relative to the opportunities and constraints created by rapid environmental change.

A primary way to gain competitive advantage is to manage people more effectively. Developing and implementing human resource strategies ensures that actions in managing human resources are aligned with competitive demand, as reflected in business strategies. To win in the global marketplace, companies are seeking to provide distinctly superior customer service, develop new capabilities and employee commitment, pursue innovation and creative initiative, and manage change through teamwork and cooperation. Most are striving to manage with fewer employees, fewer management levels, and more flexibility in management practices.

2. GENERAL BUSINESS STRATEGIES OF VISION OIL COMPANY
Vision Oil Company’s strategy is more upstream, profitable downstream. Upstream is about searching and recovering more oil and gas. Downstream is about refining and delivery of products to their customers. The profitable down stream is Vision Oil Company’s mission statement. Vision Oil Company’s strategy is more upstream; however their profitable downstream remains on track. Vision Oil Company levers a strong, wide ranging energy portfolio to meet the challenge of providing energy in a secure and responsible way.

In their upstream business, they are continuing to focus on developing new projects with



References: 1. Financial Analysis – Vision Oil. Report. Research and Market Retrieved on www.researcghandmarkets.com/reports/353424/.   The Top Ten Oil and Gas Companies. Industry Report. Gravitie Limited. 2. Website Reference - www.shell.com

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