Latin America Uruguay Confectionery Industry Analysis
Confectionery Industry Analysis of Latin America & Uruguay
Business Environment of Latin America
Analysis of the confectionery industry
Pieter de Kroon 0824542
Zuyd University of Applied Sciences
Index
Introduction 1
Executive summary 2
Chapter 1: Global analysis confectionery industry 4
1.1 Introduction
1.2 The major global players
1.3 Trends: Tastes, consumption & climate
1.4 Markets
1.5 Suppliers and Manufacturers
1.6 Innovation in the confectionery industry
1.7 Mergers & Acquisitions
Chapter 2: Macroeconomic Analysis of Latin America 11
2.1 Introduction
2.2 Purchasing power
2.3 Inflation in Latin America
2.4 Interest Rates
2.5 Taxes
2.6 Unemployment
2.7 Economic growth
2.8 Infrastructure
2.9 Exchange rates
2.10 Foreign Investments in Latin America
Chapter 3: Uruguay 16
3.1 Introduction
3.2 PEST Analysis
3.3 Porter Five Forces
3.4 Competitor Analysis
3.5 Suppliers
3.6 Markets
3.7 Substitutes
Chapter 4: Latin America – Consumer Markets 24
4.1 Introduction
4.2 Size of domestic markets
4.3 Purchasing power
4.4 Demographic shifts
4.5 Income distribution
4.6 Urban concentration
4.7 Dual income
Chapter 5: Marketing 28
5.1 Introduction
5.2 Market segmentation
5.3 Tastes & trends
5.4 Brands
5.5 Advertising & promotion
5.6 Place / Distribution
5.7 Consumer behaviour
5.8 Innovation
Chapter 6: Value chain possibilities 34
6.1 Introduction
6.2 Uruguay as an important country
6.3 Uruguay as a manufacturing country
6.4 Distribution possibilities in Uruguay
6.5 Marketing & Sales in Uruguay
6.6 Customer service possibilities in Uruguay
Conclusions and Recommendations 38
Bibliography 39
Appendix A 40
Appendix B 42
Appendix C 43
Appendix D 44
Introduction
In this report we will analyse the confectionery industry. We will start in the first chapter by painting an
Business Environment of Latin America
Analysis of the confectionery industry
Pieter de Kroon 0824542
Zuyd University of Applied Sciences
Index
Introduction 1
Executive summary 2
Chapter 1: Global analysis confectionery industry 4
1.1 Introduction
1.2 The major global players
1.3 Trends: Tastes, consumption & climate
1.4 Markets
1.5 Suppliers and Manufacturers
1.6 Innovation in the confectionery industry
1.7 Mergers & Acquisitions
Chapter 2: Macroeconomic Analysis of Latin America 11
2.1 Introduction
2.2 Purchasing power
2.3 Inflation in Latin America
2.4 Interest Rates
2.5 Taxes
2.6 Unemployment
2.7 Economic growth
2.8 Infrastructure
2.9 Exchange rates
2.10 Foreign Investments in Latin America
Chapter 3: Uruguay 16
3.1 Introduction
3.2 PEST Analysis
3.3 Porter Five Forces
3.4 Competitor Analysis
3.5 Suppliers
3.6 Markets
3.7 Substitutes
Chapter 4: Latin America – Consumer Markets 24
4.1 Introduction
4.2 Size of domestic markets
4.3 Purchasing power
4.4 Demographic shifts
4.5 Income distribution
4.6 Urban concentration
4.7 Dual income
Chapter 5: Marketing 28
5.1 Introduction
5.2 Market segmentation
5.3 Tastes & trends
5.4 Brands
5.5 Advertising & promotion
5.6 Place / Distribution
5.7 Consumer behaviour
5.8 Innovation
Chapter 6: Value chain possibilities 34
6.1 Introduction
6.2 Uruguay as an important country
6.3 Uruguay as a manufacturing country
6.4 Distribution possibilities in Uruguay
6.5 Marketing & Sales in Uruguay
6.6 Customer service possibilities in Uruguay
Conclusions and Recommendations 38
Bibliography 39
Appendix A 40
Appendix B 42
Appendix C 43
Appendix D 44
Introduction
In this report we will analyse the confectionery industry. We will start in the first chapter by painting an
Bibliography: Leatherhead Food International, Global Confectionery Markets – Trends & Innovations Report, 2006 2 David A 45 Uruguay Trade and Logistics: An Opportunity – report by World Bank, 2009 46 www.adm.com.uy