Recently the media has been reporting on the ongoing concern the public has on 'drugs in sport'. This issue reemerged recently with the controversy surrounding Lance Armstrong; when the allegations of cheating were confirmed. Make Coutlon in his opinion piece, " There can be no remorse when the cheat has no conscience" published in The Age on the 24/10/2012, unapologetically condemns Armstrong not only for his cheating but for his lack of remorse and the fact he has let his charity down. Steve Sack from The Star Tribune on the 24/10/2012 supports Coulton's view. Sack's cartoon clearly demonstrates that Armstrong rode to success and fame by false and dishonourable means.
Coulton's makes an immediate impression on the reader with his anecdote on the notion of good sportsmanship. Coutlon, highlights the fact that Armstrong has broken all aspects of dishonourable behaviours with his drug cheating. Coutlon calls him a "cheat" and a "bully" to encourage the reader to feel the same sense of disgust and shame in Armstrong's behaviours as be does.
Coutlon continues his argue,net by highlighting how Armstrong was "acutely aware" of the severe consequences that would be brought upon himself and the charity he founded, Livestrong. Armstrong's lack of guilt and remorse clarifies the reasons to his selfish and narcissistic behaviours. This positions the reader to condemn Armstrong and feel a sense of disgust to this once "idolised" and "extraordinary" athlete. Coutlon further encourages the reader to feel betrayed and neglected by Armstrong when he highlights his lack of conscience when he shows no guilt towards the consequences of his charity. With his dogmatic attack on Armstrong, Coutlon has successfully persuaded the reader to have no compassion to Armstrong's clearly egocentric behaviours.
Coutlon then focuses his next argument on the "millions of cancer patients he has inspired". Coutlon does not restrain his attack when he highlights the