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Lands End Case Analysis

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Lands End Case Analysis
Running head: Land’s End Case Analysis

Fair Practice
Case Analysis of Land’s End
Managerial Communications
October 5, 2010

Abstract

Land’s End a clothing manufacture failed to comply with a University’s Code of Conduct. A code policy which calls for fair and just business practices consistent with the university’s Jesuit tradition and mission of social responsibility. The primary facility in question was Land’s End factory in Primo, El Salvador. Over a number of years Land’s End work integrity and compliance of worker codes have been question. In 2004 Lands’ End was cited by Daniel Porterfield the vice president of public affairs and strategic development at Georgetown University Georgetown declared the company’s failure to uphold the code and to “recognize and respect the right of employees to freedom of association and collective bargaining.”(Aryanpur, 2004) Land’s End efforts are to ensure that worker discrimination does not occur at their El Salvador factory in question and to ensure that all other factories which supply Lands’ End clothing will respect all workers’ rights.

Fair Practice Case Analysis of Land’s End The company has come a long way from 1963 were they sold racing sailboat equipment as well as duffle bags, rain gear, and other various pieces of clothing’s from a basement in Chicago, Illinois. When they founder their business it was just a couple of guys now the company has grown worldwide with over 4,900 employees and over 290 stores (Casper, 2010).
With the growth of a company there is a growth and development process within management, employees and overall company ethics. As with any management practice, the most important outcome is behaviors preferred by this company. The best of ethical values and intentions are relatively meaningless unless they generate fair and just behaviors in the workplace. In a letter dated January 22, 2004 Lands’ End received notice from the vice president for public affairs and



References: AMA Strategic Case Analysis. Retrieved October 1, 2010, from www.amanet.org Hattersley, M., & McJannet, L. (2008). Management Communication: Principles and Practice (3rd ed.). New York, NY: McGraw-Hill/Irwin Company. Aryanpur, A. (2004) Land’s End Loses Contract. Retrieved from http://www.thehoya.com/news/lands-end-loses-contract/ Casper, M. (2010, October 4). Public Relations, Land’s End, Interview. Howard, R. & Korver, C., (2008). Choose Action: Systematic Ethical Decision Making. Retrieved on October 3, 2010 from http://hbr.org/product/choose-action-systematic- ethical-decision-making/an/7799BC-PDF-ENG?Ntt=alternatives%2520to%2520 ethical%2520%issues%2520

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