Lambiase And Reichert: Rhetoric Analysis
Lambiase and Reichert’s (2003) investigates suggestive rhetoric visuals in adverts describing how convincing these messages are composed. The research approaches the content analysis by analyzing specific adverts through the rhetoric theory. The adverts were chosen with the intention that the visuals contained sexual content irrelevant to the product/s they were selling. Both Lambiase and Reichert state that visual rhetorical analysis is critical in the media, particularly in order to understand more systematically the messages behind the visuals. Lambiase and Reichert’s analysis of the visual rhetoric embedded in their samples established that “either implicitly or explicitly offers the promise of sexual benefits” (Lambiase and Reichert, 2003: