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CUSTOMER SERVICES OPERATIONS & EXCELLENCE(SG2037)
Prepared by: u1247227
School of Business and Management
Linton College
30.9.2013
Introduction
Starbucks Coffee Company is the United States the name of a chain , founded in 1971 , is the world's largest coffee chain , whose headquarters is located in Seattle, Washington, USA . Starbucks in the U.S. and Canadian students is very popular with the urban white-collar workers . In addition to coffee , Starbucks also tea, cake and cake stuffed leather goods . Starbucks stores, and even with some supermarkets, bookstores and other cross-industry alliance , to seek to co- shop opened. In general, the price of Starbucks coffee and other similar class competitors fairly . In 1987, Howard Schultz took over Starbucks coffee throughout the United States and expansion . Decade, the company's revenue has grown rapidly from about 10 to 1300 million U.S. dollars . In 2007, the coffee company earnings of approximately $ 940 million in worldwide stores. The report will be published Starbucks mission , products, partners, customers , stores , neighbors and the environment. Coffee companies can use Porter's five forces analysis of industrial structure . The core competitiveness of the company, such as products, social, environmental and economic responsibility and human resources organization and use Porter's generic strategies to gain competitive advantage from three points can be explained. In addition, this report will provide the recommended strategies and predict the possible negative recommendations will lead to the potential consequences .
Business Strategy
Cost leadership
It is in any market leadership - low cost competitive advantage , to lower production costs for many , in the case of Starbucks , the product quality is excellent , so their products are
Prepared by: u1247227
School of Business and Management
Linton College
30.9.2013
Introduction
Starbucks Coffee Company is the United States the name of a chain , founded in 1971 , is the world's largest coffee chain , whose headquarters is located in Seattle, Washington, USA . Starbucks in the U.S. and Canadian students is very popular with the urban white-collar workers . In addition to coffee , Starbucks also tea, cake and cake stuffed leather goods . Starbucks stores, and even with some supermarkets, bookstores and other cross-industry alliance , to seek to co- shop opened. In general, the price of Starbucks coffee and other similar class competitors fairly . In 1987, Howard Schultz took over Starbucks coffee throughout the United States and expansion . Decade, the company's revenue has grown rapidly from about 10 to 1300 million U.S. dollars . In 2007, the coffee company earnings of approximately $ 940 million in worldwide stores. The report will be published Starbucks mission , products, partners, customers , stores , neighbors and the environment. Coffee companies can use Porter's five forces analysis of industrial structure . The core competitiveness of the company, such as products, social, environmental and economic responsibility and human resources organization and use Porter's generic strategies to gain competitive advantage from three points can be explained. In addition, this report will provide the recommended strategies and predict the possible negative recommendations will lead to the potential consequences .
Business Strategy
Cost leadership
It is in any market leadership - low cost competitive advantage , to lower production costs for many , in the case of Starbucks , the product quality is excellent , so their products are