Lakme Salon
Leveraging Lakmé Salon at Lakmé Fashion Week 2012
A Social Media Marketing Case Study by Windchimes Communications
The Brief
Leverage Lakmé Salon’s collaboration with Lakmé Fashion Week on the digital space
Background
Lakmé Fashion Week on-ground properties:
– Talent Box Preview shows for new designer labels – A Lakmé Studio providing hair, makeup and nail services – Team Lakmé Studio- National Experts and Stylists from across the country
Lakmé Salon currently has social media presence on and
The goal of the project was to leverage these on-ground properties on the social media platforms
Objectives
Create online buzz before Lakmé Fashion Week
Strengthen position of Lakmé Salon as Skin and Hair expert
Objectives
Create online buzz before Lakmé Fashion Week
Strengthen position of Lakmé Salon as Skin and Hair expert
Contests
Talent box 2011 Memories
What we did to create a buzz
Conversations
Talent Box Memories
Created an online property on Facebook for Talent Box at Lakmé Fashion Week The interactive Tab performed the following functions:
Wall
Contests
Photo Gallery
Video Gallery
Tab reach: 4894 in 7 days
Contests to win invites
Photo-Slogan Contest on
– Upload a stylish pic of you and your friend and complete the Slogan “Lakmé Salon makes me fast and fabulous because...”
– 30 total entries received in 3 days – 14 winners were invited to the event
2 Slogan Contests on
– Complete the slogan: “Lakmé Salon makes me fast and fabulous because...” OR “Lakmé Salon inspires me to…”
– 10 total entries received in 2 days – 6 winners were invited to the event
Reach: 14,035 over 3 days
Reach: 4,000 In 2 days
Conversations
Engage audience by giving expert advice about grooming for Fashion events Introduce Talent Box to the audience Drive the audience to the Talent Box Tab
435 active interactions over 4 days
Objectives
Create online buzz before Lakmé Fashion Week
Strengthen
A Social Media Marketing Case Study by Windchimes Communications
The Brief
Leverage Lakmé Salon’s collaboration with Lakmé Fashion Week on the digital space
Background
Lakmé Fashion Week on-ground properties:
– Talent Box Preview shows for new designer labels – A Lakmé Studio providing hair, makeup and nail services – Team Lakmé Studio- National Experts and Stylists from across the country
Lakmé Salon currently has social media presence on and
The goal of the project was to leverage these on-ground properties on the social media platforms
Objectives
Create online buzz before Lakmé Fashion Week
Strengthen position of Lakmé Salon as Skin and Hair expert
Objectives
Create online buzz before Lakmé Fashion Week
Strengthen position of Lakmé Salon as Skin and Hair expert
Contests
Talent box 2011 Memories
What we did to create a buzz
Conversations
Talent Box Memories
Created an online property on Facebook for Talent Box at Lakmé Fashion Week The interactive Tab performed the following functions:
Wall
Contests
Photo Gallery
Video Gallery
Tab reach: 4894 in 7 days
Contests to win invites
Photo-Slogan Contest on
– Upload a stylish pic of you and your friend and complete the Slogan “Lakmé Salon makes me fast and fabulous because...”
– 30 total entries received in 3 days – 14 winners were invited to the event
2 Slogan Contests on
– Complete the slogan: “Lakmé Salon makes me fast and fabulous because...” OR “Lakmé Salon inspires me to…”
– 10 total entries received in 2 days – 6 winners were invited to the event
Reach: 14,035 over 3 days
Reach: 4,000 In 2 days
Conversations
Engage audience by giving expert advice about grooming for Fashion events Introduce Talent Box to the audience Drive the audience to the Talent Box Tab
435 active interactions over 4 days
Objectives
Create online buzz before Lakmé Fashion Week
Strengthen