Assessing the feasibility of the Frequent Shopper Program enhancement is an important step for Kudler Fine Foods to determine the chance of success…
Kudler Fine Foods has had great success in the past and present with its mission and sales. Since its first upscale store opened in 1998, Kathy Kudler (Founder) has expanded and opened stores in two other locations. So, to further expand its operation, Kudler has decided to express interest in designing Kudler Fine Foods Frequent Shopper Program. This shopper program should increase revenue. With this being revolutionized, Kudler’s new initiative is tracking purchase behavior at the individual customer level and providing high value incentives through a partnership with a loyalty points program. The customer purchase behavior patters will help Kudler refine its processes and offerings to best satisfy their valued customers. Price is not the primary differentiating factor for Kudler consumers; these consumers are focused on quality and finding specialized items. Therefore, rather than providing everyday discounts to the customers for their purchase frequency like lower end markets, Kudler has partnered with a loyalty points program to provide customers with points which can be redeemed for high end gift items, airline first-class upgrades, or other specialty foods (Apollo Group, Inc., 2007).…
Kathy Kudler, and her company, Kudler Fine Foods, are attempting to initiate a customer loyalty program. According to Kudler (2007)This loyalty program, also called the frequent shopper program, is designed to award points for customer purchases which can then be redeemed for valuable gift items such as airline seat upgrades to first class or other specialty foods offered by Kudler. This program is designed to benefit Kudler by increasing customer loyalty and improving their profitability and bottom line. The ability to accomplish this goal in a manner that will produce the expected results efficiently and in a timely manner will be greatly enhanced through the development of a comprehensive business systems plan. (Sales & Marketing: Strategic Objective, para 3)…
In 1998, Kudler Fine Foods specialty food store opened its doors and has continued to grow ever since. Within five years, Kudler opened two more stores and business could not be better. To compete with the competition, Kudler Fine Foods realized the benefit of implementing a frequent shopper reward program. The frequent shopper rewards program will keep its members updated on store promotions, sales, and events. Members of this program will also receive special offers and discounts to use at their store. The frequent shopper program focuses on rewarding returning customers by their spending habits and frequency of their purchases. Kudler partnered with a points program to provide their loyal customers with points that can be later redeemed for higher quality items that Kudler has to offer. With this program there are a number of possible issues that must be taken into consideration; legality, security, and ethical concerns.…
Kudler’s next enterprise is following purchase behavior of individual customers and encouraging large incentives with a loyalty points program (University of Phoenix, 2011). Tracking this information will allow Kudler to better assist its customers and offer products and deals that are best matched to its customer’s needs. Being a specialty store, the Kudler customer is most concerned with the quality of the product and its uniqueness and availability in the local market. To match the tastes of its customers, Kudler’s loyalty program offers its customers with rewards such as high end gift items, airline first-class upgrades, or other specialty foods (University of Phoenix, 2011). In order to adapt to this new incentive program, the sales department at Kudler is going to need change. The sales department must add another program to the repertoire of sales at Kudler Fine Foods. Pushing the loyalty program needs to integrate itself into the everyday sales message. In order for the program to become successful and achieve its goal of increasing revenue, the sales department needs to be on board with the changes. There is a need for increased training surrounding the loyalty program and its benefits and offers. A bonus program for employees that garner…
The scope of this document is to outline the process and procedures take to ensure the Kudler Fine Foods is in the best position to maintain the Frequent Shopper Rewards program that Smith consulting has put into place. The following document is a tool for Kudler Fine Foods to use to make sure that there is a checks and balances system in place as they move toward expanding the Rewards program and growing their customer base. To complete this task Smith Consulting has compiled a list of criteria to follow based on the technical architecture document.…
Kudlers’s new initiative is tracking purchase behavior at the individual customer level and providing high value incentives through a partnership with a loyalty points program. The customer purchase behavior patterns will help Kudler refine its processes and offerings to best satisfy their values customers. Price is not the primary differentiating factor for Kudler consumers; these consumers are focused on quality and finding specialized items. Therefore, rather than providing everyday discounts to the customers for their purchase frequency like lower end markets, Kudler has partnered with a loyalty points program to provide customers with points which can be redeemed for high end gift items, airline first-class upgrades, or other specialty foods.…
Kerin, R. A., Hartley, S. W., & Rudelius, W. (2009). Marketing Research: From Customer Insights to Actions [University of Phoenix Custom Edition eBook]. : McGraw Hill. Retrieved from , FIN/421 website.…
There are three organizational cultural views that are present in Kudler Fine Foods, the visible culture, the espoused culture, and the core beliefs. The visible culture is defined as how the company is viewed from outside the company, ie. what is heard, seen, or discussed about the company. The Kudler Fine Foods philosophy is “…highly satisfied employees create highly satisfied customers, so we intend to provide a total rewards system that is above the market.” (Kudler Fine Foods – Policies & Procedures, 2005), and is demonstrated by the awards that are given to employees for outstanding…
The Kudler Fine Foods Sales and Marketing Department plans to reward customers through a loyalty point program. The aim of this Frequent Shopper program is to track customer purchases and analyze patterns that may be present. The beginning of this program will inspire customer loyalty and allow them to react to customer shopping orientations. Specialty items are expected to be more critical than the price of the original items they were intending on purchasing, in this instance instead of giving a daily discounts to increase purchases, Kudler 's began a loyalty points program to reward customers with points that can be redeemed for high-value gift items, or other items such as airline advances or various specialty foods.…
Situation: You are a management team in a selected virtual organization. Your business is shifting its focus and has indicated innovation as a high priority. To integrate innovation into the culture of the company even further, an employee measurement and reward system is being developed by your team.…
Kudler Fine Foods is a local upscale specialty food store in the San Diego metropolitan area. The company has locations at La Jolla, Del Mar, and Encinitas. Kathy Kudler is the founder and President of the company. The organizational behavior aspects of Kudler Fine Foods will be examined and explored specifically in regard to its apparent organizational culture, organizational structure, impact of leadership, and causal agents that could effect organizational change.…
Rewarding employees who excel in their performance and showing others that doing more than is expected pays in the end is not only a responsibility but an inherent part of being a leader. This will promote a healthy competition between employees and increase productivity within the restaurant. Rewards also show the workers that you value their extra effort, respect them, and notice what they contribute to the workforce.…
Through rewards and recognition programs, organizations seek to find ways to motivate their employees with hopes of receiving better job performance, better job satisfaction, and lower job turnover. Aflac has developed a corporate culture that has been devoted to keeping its employees well cared for on an ongoing basis. With more than 4500 employees in the US, Aflac have consistently been recognized as one of the best and most ethical companies to work for in corporate America. Aflac’s reward structure is considered a performance base structure that focuses on recognizing and rewarding their employees. Rewards are given based off of individual performances, team performances, and organizational performances. The incentives that AFLAC offers are both monetary rewards as well as non-monetary rewards each with a list of opportunities for employees to take advantage of. AFLAC believes in always motivating its employees to achieve their goals on a daily, weekly, and monthly basis.…
Employee like to be recognized for what they are doing. If the Foster’s reward the excellent feedback and customer service that the employees are…