Kraft Macaroni and Cheese VS generic brand
Justin Damato
4/23/14
Micro Econ Writing Project
Kraft Macaroni and Cheese Vs. Generic Brand
Everyone has his or her own personal preference towards buying generic or name brand products. When shopping in a grocery store does the type of pasta really matter to you? How about the type of macaroni and cheese you reach for? Same ingredients, same directions on how to mix and stir up the final manufactured goods but is it really the “same”. To a lot of people it might not make a difference, but like me, a lot of people prefer spending the extra 50 cents on a box of “Kraft Macaroni and Cheese” and it’s worth every penny. Is it the taste that you are paying for? Or maybe it’s the quality of the product that you’re basing it off of? In today’s world buying a name brand product is like a social symbol. To some it might be because they have been buying the product so long they don’t want to change their ways and switch to something new. Others might think that since it is a name brand product the quality is better and it is worth paying for the name brand. Any way you look at it, this company has done an incredible job capturing your attention. Kraft has spent a lot of money, time and effort in promoting its slogan “Kraft Macaroni and Cheese.” Everyone has seen at least one commercial. Its yellow cheese and creamy layers catch the customer’s attention as a delicious meal for either yourself or your family. Targeting different groups, Kraft has tried many different approaches when it comes to targeting the consumer. As a young kid I remember seeing commercials and signs in the grocery store with a yellow dinosaur sliding down a mountain of cheese. Then they changed it to shapes and different characters you see on TV such as SpongeBob, Ninja Turtles, and princesses for young girls, all tactics that have worked over the years. These are all reasons why I have continued to buy Kraft instead of a cheaper store brand; because growing up, this
4/23/14
Micro Econ Writing Project
Kraft Macaroni and Cheese Vs. Generic Brand
Everyone has his or her own personal preference towards buying generic or name brand products. When shopping in a grocery store does the type of pasta really matter to you? How about the type of macaroni and cheese you reach for? Same ingredients, same directions on how to mix and stir up the final manufactured goods but is it really the “same”. To a lot of people it might not make a difference, but like me, a lot of people prefer spending the extra 50 cents on a box of “Kraft Macaroni and Cheese” and it’s worth every penny. Is it the taste that you are paying for? Or maybe it’s the quality of the product that you’re basing it off of? In today’s world buying a name brand product is like a social symbol. To some it might be because they have been buying the product so long they don’t want to change their ways and switch to something new. Others might think that since it is a name brand product the quality is better and it is worth paying for the name brand. Any way you look at it, this company has done an incredible job capturing your attention. Kraft has spent a lot of money, time and effort in promoting its slogan “Kraft Macaroni and Cheese.” Everyone has seen at least one commercial. Its yellow cheese and creamy layers catch the customer’s attention as a delicious meal for either yourself or your family. Targeting different groups, Kraft has tried many different approaches when it comes to targeting the consumer. As a young kid I remember seeing commercials and signs in the grocery store with a yellow dinosaur sliding down a mountain of cheese. Then they changed it to shapes and different characters you see on TV such as SpongeBob, Ninja Turtles, and princesses for young girls, all tactics that have worked over the years. These are all reasons why I have continued to buy Kraft instead of a cheaper store brand; because growing up, this