Kodak Swot Analysis
Company Overview
Eastman Kodak Company, better known as Kodak, specializes in the production of high quality film and printing products. Found by George Eastman in 1880, Kodak’s success began in 1888, when the company introduced the first simple camera to the consumer market. Kodak would continue to create innovations which revolutionized film and photography. In the late 1800’s Kodak developed the first daylight loading camera and marketed the first film used to make motion pictures. By 1900 the company introduced their famous Brownie Camera. The Brownie camera presented an affordable method for hobbyists and general consumers interested in photography. Additionally, Kodak’s Developing Machine allowed users to process film without a darkroom. Throughout the 20th century, Kodak introduced innovative products which would set industry standards for printing and photography. Some of those products included: The first slide projector, the first digital camera, Instamatic pocket-sized cameras, inkjet digital printers, and one-time use disposable cameras.
The company’s immense growth is represented by its various product lines including, but not limited to: Prepress solutions, digital capturing and devices, as well as entertainment and scientific imaging. To organize their product lines, Kodak’s three primary financial segments are their Consumer Digital Imaging Group (CDG), Graphic Communications Group (GCG), and Film, Photofinishing and Entertainment Group (FPEG). Kodak’s CDG's segment focuses on offering the consumer an enhanced experience through their digital printing and imaging technology. The main strategy of this group is to increase revenue by utilizing the company’s respected brand name in conjunction with their materials science intellectual property and wide array of digital imaging products. The company’s GCG segment assists customers in expanding their businesses by offering solutions that enhance the efficiency of production. In turn,
Eastman Kodak Company, better known as Kodak, specializes in the production of high quality film and printing products. Found by George Eastman in 1880, Kodak’s success began in 1888, when the company introduced the first simple camera to the consumer market. Kodak would continue to create innovations which revolutionized film and photography. In the late 1800’s Kodak developed the first daylight loading camera and marketed the first film used to make motion pictures. By 1900 the company introduced their famous Brownie Camera. The Brownie camera presented an affordable method for hobbyists and general consumers interested in photography. Additionally, Kodak’s Developing Machine allowed users to process film without a darkroom. Throughout the 20th century, Kodak introduced innovative products which would set industry standards for printing and photography. Some of those products included: The first slide projector, the first digital camera, Instamatic pocket-sized cameras, inkjet digital printers, and one-time use disposable cameras.
The company’s immense growth is represented by its various product lines including, but not limited to: Prepress solutions, digital capturing and devices, as well as entertainment and scientific imaging. To organize their product lines, Kodak’s three primary financial segments are their Consumer Digital Imaging Group (CDG), Graphic Communications Group (GCG), and Film, Photofinishing and Entertainment Group (FPEG). Kodak’s CDG's segment focuses on offering the consumer an enhanced experience through their digital printing and imaging technology. The main strategy of this group is to increase revenue by utilizing the company’s respected brand name in conjunction with their materials science intellectual property and wide array of digital imaging products. The company’s GCG segment assists customers in expanding their businesses by offering solutions that enhance the efficiency of production. In turn,
Cited: Grant, Robert M. "Eastman Kodak: Meeting the Challenge." Web. 10 Mar. 2012. . Janjigian, Vahan. "Clear Image Developing At Kodak." Forbes. Forbes Magazine, 15 Jan. 2003. Web. 10 Mar. 2012. . "KODAK." Home Page. Web. 10 Mar. 2012. .