kodak strategy ppt 
Case Presentation
Kodak’s Strategy
1
Group 4
Name
Md. Asif-Al-Noor
Monira Mahsharan
Marshal Richard
ID
10364040
10264014
10364057
2
Agenda
•
•
•
•
•
•
•
Company Overview
Product line
External Factors Analysis
– Porter’s 5 Forces Model
– Industry Driving Forces
– Key Success Factors
– Strategic Group Mapping
Internal Factors Analysis
– Core Competences
– SWOT Analysis
– Value Chain
Kodak Strategy
– Based on Case
– Why Kodak’s 4-year Strategy failed
– Reasons for Failure
– Based on Current Situation
Recommendations
Conclusion
3
Company Overview
4
Company Overview…. Cont…
1879: George Eastman invented the dry-plate process and filed patent for a machine that coated dry photographic plates
1880: George Eastman established the Eastman Dry
Plate Company, at Rochester N.Y.
1884: Introduced paper roll film
1889: Invented perforated celluloid film
1900: The Brownie box camera went on the market with a price of $1
1935: Introduced color film
1960: Brought the Instamatic camera to the market
1970: Major sales growth for Kodak. Concentrates on film and basic cameras
5
Company Overview….
Cont…
1980: Fuji emerges as a serious competitor
1994: Kodak abandoned its non-imaging health-related businesses began to invest in digital imaging products for medical practice
1997: Kodak was a high-cost manufacturer with a growing portfolio of digital products which was losing hundreds of millions of dollars annually
1997: Restructuring that eliminated 19,000 jobs and cut more than $1 billion from annual costs
1999: Kodak entered the digital radiography market
6
Company Overview….
Cont…
2001: Kodak is pushing aggressively into China, an important growth market
2003: Carp unveiled the plan to invest $3 billion in the next three years in digital products by cutting dividends by 72% - to 50 cents per share
2004: Kodak announced that it would stop selling traditional film cameras in Europe and North
America, and cut up to 15,000 jobs
January 2005: The Kodak EasyShare-One
Kodak’s Strategy
1
Group 4
Name
Md. Asif-Al-Noor
Monira Mahsharan
Marshal Richard
ID
10364040
10264014
10364057
2
Agenda
•
•
•
•
•
•
•
Company Overview
Product line
External Factors Analysis
– Porter’s 5 Forces Model
– Industry Driving Forces
– Key Success Factors
– Strategic Group Mapping
Internal Factors Analysis
– Core Competences
– SWOT Analysis
– Value Chain
Kodak Strategy
– Based on Case
– Why Kodak’s 4-year Strategy failed
– Reasons for Failure
– Based on Current Situation
Recommendations
Conclusion
3
Company Overview
4
Company Overview…. Cont…
1879: George Eastman invented the dry-plate process and filed patent for a machine that coated dry photographic plates
1880: George Eastman established the Eastman Dry
Plate Company, at Rochester N.Y.
1884: Introduced paper roll film
1889: Invented perforated celluloid film
1900: The Brownie box camera went on the market with a price of $1
1935: Introduced color film
1960: Brought the Instamatic camera to the market
1970: Major sales growth for Kodak. Concentrates on film and basic cameras
5
Company Overview….
Cont…
1980: Fuji emerges as a serious competitor
1994: Kodak abandoned its non-imaging health-related businesses began to invest in digital imaging products for medical practice
1997: Kodak was a high-cost manufacturer with a growing portfolio of digital products which was losing hundreds of millions of dollars annually
1997: Restructuring that eliminated 19,000 jobs and cut more than $1 billion from annual costs
1999: Kodak entered the digital radiography market
6
Company Overview….
Cont…
2001: Kodak is pushing aggressively into China, an important growth market
2003: Carp unveiled the plan to invest $3 billion in the next three years in digital products by cutting dividends by 72% - to 50 cents per share
2004: Kodak announced that it would stop selling traditional film cameras in Europe and North
America, and cut up to 15,000 jobs
January 2005: The Kodak EasyShare-One