Kodak
There has been a lot said about the Walt Disney Company in the past and, whatever customer's opinion of Mickey Mouse and friends, there's no doubting its success as a brand. A pioneer of animated movies, over the years Disney has made the move into merchandising, theme parks and vacation properties and the difficult jump into Europe and Asia. Disney is the epitome of a diversified industry.Opportunities: At the beginning all the possibilities about different customers, it means that the main clients that Disney is aiming for everybody. It is amazing how many different ways teen age children and their families can enjoy themselves. Disney has developed strong positions in many of them and the recent diversification into virtual reality demonstrates that even at the age of 85 it is never too late to learn about a new industry. And definitely it allows Walt Disney to introduce in international markets, due to the market development in untapped countries.Dangers: Last year, Disney took a surprising step into social networking, buying children's virtual word Club Penguin for a figure that could rise to a potential 700 millions. This price might seem steep for a company with an annual revenue of 40 millions. So in this way it could become involved in disputes with banks.The opening of a theme park can be paralyzed by social and ethnic group which do not agree because different reasons.Nevertheless, one of the main dangers is the piracy. Walt Disney can become lose revenues generate by movie. Also the competitor; in one hand we have high competition in Media Market, but in the other about the theme parks: Paramount Park, Universal Studios and Six Flag Theme Park. Because of this there is a high demanding market in terms of innovation.2.Kodak is said to have failed because of the overemphasis on the selection and concentration strategy. However, the real cause of Kodak’s failure is that the printer market is too small for such a big company as Kodak to do business. A