Kodak
American Intercontinental University
Unit 3 Individual Project
MKTG 205 – Principles of Marketing
02/03/2013
Abstract
The purpose of this essay is to show how Kodak will make its products available to consumers. It goes through the distribution process for their products as well, as the select marketing channels that are best for proving distribution these products.
Kodak
Introduction
Capturing the memories of the world one family at a time is the goal here at Kodak. Through our product sales and production we are getting one step closer with each customer we satisfy with our product. We use our distribution, target marketing strategies, and organization to make this dream possible.
Overview of Distribution Channels Firstly a firm uses marketing channels to get products to customers in the best way possible (Roger, 2013). There are different marketing channels that help business’ to get products or services to the people that need it whether they are selling a product or service. This can be summed up into direct or in direct channel work. Direct channel is when the producer of this product or services deals directly with its customers. An example of this would be the creator of Scented Creations goes from mall to mall to sell his hand made scented candles. Indirect channels are when companies use intermediaries to perform individual functions that helps the company get there product to its consumer. This could mean the product has to go through a dealer, agent, distributer, or even wholesaler before it gets to the customer. An example of this would be Pepsi products that are sold in large quantities to a wholesaler who then breaks down the sizes to a retailer who then sales then to you. Best thing about indirect channel is that the product is always available for the customer (Roger, 2013).
Analyze Target Market’s Needs in Distribution Channels
Kodak’s products are targeted to young adults or families with children. These people
Unit 3 Individual Project
MKTG 205 – Principles of Marketing
02/03/2013
Abstract
The purpose of this essay is to show how Kodak will make its products available to consumers. It goes through the distribution process for their products as well, as the select marketing channels that are best for proving distribution these products.
Kodak
Introduction
Capturing the memories of the world one family at a time is the goal here at Kodak. Through our product sales and production we are getting one step closer with each customer we satisfy with our product. We use our distribution, target marketing strategies, and organization to make this dream possible.
Overview of Distribution Channels Firstly a firm uses marketing channels to get products to customers in the best way possible (Roger, 2013). There are different marketing channels that help business’ to get products or services to the people that need it whether they are selling a product or service. This can be summed up into direct or in direct channel work. Direct channel is when the producer of this product or services deals directly with its customers. An example of this would be the creator of Scented Creations goes from mall to mall to sell his hand made scented candles. Indirect channels are when companies use intermediaries to perform individual functions that helps the company get there product to its consumer. This could mean the product has to go through a dealer, agent, distributer, or even wholesaler before it gets to the customer. An example of this would be Pepsi products that are sold in large quantities to a wholesaler who then breaks down the sizes to a retailer who then sales then to you. Best thing about indirect channel is that the product is always available for the customer (Roger, 2013).
Analyze Target Market’s Needs in Distribution Channels
Kodak’s products are targeted to young adults or families with children. These people
References: Roger, K. (2013). Marketing. (11 ed., pp. 380-392). New York, NY: MrGraw-Hill/Irvin Companies. Retrieved from http://wow.coursesmart.com/0077681746/firstsection