: Knowing Macau with Butler's Life Cycle Model
Knowing Macau with Butler's Life Cycle Model
The following literature is suggesting that how a tourist destination can be analyzed with the help of Butler's Tourism Life Cycle Model. Butler (1980) introduced the concept of the model which clarifies and extends earlier work by, for example, Cristaller (1963), Noronha (1976) and Stansfield (1978). In doing so, Butler clearly links the development cycle of tourism destinations to that of products in the product life cycle model. This is one the best used management framework to know the evolution in a tourism destination as described by Baum (1998), the original Butler's model included:
Recognition of dynamism within the tourism environment at the time of its inception, constant change was not as widely recognized in tourism as it is today;
A focus on a common process of development within tourism destinations, permitting description and modeling.
Recognition of capacity or limits to growth in destinations, again a relatively new concept in tourism at the time but one imported from growing thinking in this area in the recreation literature.
Identification of triggers in the environment which bring about changes to a destination.
Recognition of the management implications of the model and, in this sense, the practical links to the product life cycle are evident.
An argument for the need to view tourism planning in its long-term context. A spatial component which argues that there would be a series of spatial shifts as development stagnated, and
Universal application, namely that the model was essentially true for all tourist destinations (Butler, 1980: 45).
Tourism, in many developed countries, has reached a point of maturity where resorts which flourished during earlier phases of development require urgent and critical assessment as to their future role within the sector. This re-assessment is to imperative for destinations in the UK and the USA (Cooper, 1992), now tourists are looking for new
The following literature is suggesting that how a tourist destination can be analyzed with the help of Butler's Tourism Life Cycle Model. Butler (1980) introduced the concept of the model which clarifies and extends earlier work by, for example, Cristaller (1963), Noronha (1976) and Stansfield (1978). In doing so, Butler clearly links the development cycle of tourism destinations to that of products in the product life cycle model. This is one the best used management framework to know the evolution in a tourism destination as described by Baum (1998), the original Butler's model included:
Recognition of dynamism within the tourism environment at the time of its inception, constant change was not as widely recognized in tourism as it is today;
A focus on a common process of development within tourism destinations, permitting description and modeling.
Recognition of capacity or limits to growth in destinations, again a relatively new concept in tourism at the time but one imported from growing thinking in this area in the recreation literature.
Identification of triggers in the environment which bring about changes to a destination.
Recognition of the management implications of the model and, in this sense, the practical links to the product life cycle are evident.
An argument for the need to view tourism planning in its long-term context. A spatial component which argues that there would be a series of spatial shifts as development stagnated, and
Universal application, namely that the model was essentially true for all tourist destinations (Butler, 1980: 45).
Tourism, in many developed countries, has reached a point of maturity where resorts which flourished during earlier phases of development require urgent and critical assessment as to their future role within the sector. This re-assessment is to imperative for destinations in the UK and the USA (Cooper, 1992), now tourists are looking for new
References: KVBC News 3, viewed on 19th February 2008, <http://www.kvbc.com/Global/story.asp?S=4593217> Baum, T (1998) Butler, R. W. (1980). The concept of a tourist area cycle of evolution; implications for management of resources, Canadian Geographer, 24(1), 5-12. Cooper, C. (1992) The life cycle concept and strategic planning for coastal resorts. Built Environment 18 (1), 57–66. Cooper, C. (1995) Strategic planning for sustainable tourism: The case of offshore islands in the UK. Journal of Sustainable Tourism 3(4), 191–209. Cohen, E. (1972). Towards a sociology of international tourism. Social Research, 39(1), 164–182. Cristaller, W. (1963) Some considerations of tourism location in Europe: The peripheral regions – underdeveloped countries – recreation area. Regional Science Association Papers 12, 103. Goncalves, V. F. C. & Aguas, P. M. R. (1997). The concept of life cycle: an application to the tourist product. Journal of Travel Research, 36(2), 12–22. McCartney, G. (2005). Casino Gambling in Macao: Through Legalisation to Liberalisation, Casino Industry in Asia Pacific: Development, Operation, and Impact. New York: Haworth Hospitality Press Stansfield, C