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GCB2033 Introduction to Management
September Semester 2013
Assignment 2
(CASE STUDIES)
15%
INSTRUCTIONS AND GUIDELINES:
-
2 – 3 students per group
-
Answer ALL questions
-
All students are expected to comply with the guidelines for academic honesty. Academic dishonesty, including plagiarism, cheating, allowing others to copy your work or copying the work of others, is strictly prohibited. Reports which are highly similar will be penalized.
SUBMISSION
-
Submission deadline: Monday 16/12/3013, 5.00 pm
-
Please note that NO further extension will be granted. Therefore, please submit your work on time.
Strictly be reminded that 2 marks will be
deducted for late submission.
2
CASE STUDY 1
Catering to a Growing Demand for Bicycles
Healthy Hobby: As recreational cycling starts to regain its popularity in the Klang
Valley, Joo Ngan Son Bicycle Specialist taps into the heightened demand with a third store. Ooi Tee Ching speaks to former national cyclist Edwin Ng about the booming sector.
“We will be opening our third outlet and it’ll be called VOLT – Your Cycling
Companion,” said managing director Edwin Ng, a former national cyclist. In an interview with Business Times in Petaling Jaya, Ng said in today’s fast–paced world, parents are realizing that they need to spend more time with their children.
“One of the ways to tighten family ties is to engage in outdoor activities together, such as cycling.” Edwin recalls cutting his teeth in cycling in the 1980s by taking part in BMX competitions. It was also then that he started helping his father, Datuk Ng Joo Ngan, run the family’s bicycle shop.
In 2007, Edwin opened his first outlet as Joo Ngan Son, an obvious reference to his father, Datuk Ng Joo Ngan. He bought stocks worth RM760,000 in his father’s business. Edwin is in a unique position as he has first-hand experience in competitive cycling, having been Malaysia’s top cyclist in 1995. At the same time,
September Semester 2013
Assignment 2
(CASE STUDIES)
15%
INSTRUCTIONS AND GUIDELINES:
-
2 – 3 students per group
-
Answer ALL questions
-
All students are expected to comply with the guidelines for academic honesty. Academic dishonesty, including plagiarism, cheating, allowing others to copy your work or copying the work of others, is strictly prohibited. Reports which are highly similar will be penalized.
SUBMISSION
-
Submission deadline: Monday 16/12/3013, 5.00 pm
-
Please note that NO further extension will be granted. Therefore, please submit your work on time.
Strictly be reminded that 2 marks will be
deducted for late submission.
2
CASE STUDY 1
Catering to a Growing Demand for Bicycles
Healthy Hobby: As recreational cycling starts to regain its popularity in the Klang
Valley, Joo Ngan Son Bicycle Specialist taps into the heightened demand with a third store. Ooi Tee Ching speaks to former national cyclist Edwin Ng about the booming sector.
“We will be opening our third outlet and it’ll be called VOLT – Your Cycling
Companion,” said managing director Edwin Ng, a former national cyclist. In an interview with Business Times in Petaling Jaya, Ng said in today’s fast–paced world, parents are realizing that they need to spend more time with their children.
“One of the ways to tighten family ties is to engage in outdoor activities together, such as cycling.” Edwin recalls cutting his teeth in cycling in the 1980s by taking part in BMX competitions. It was also then that he started helping his father, Datuk Ng Joo Ngan, run the family’s bicycle shop.
In 2007, Edwin opened his first outlet as Joo Ngan Son, an obvious reference to his father, Datuk Ng Joo Ngan. He bought stocks worth RM760,000 in his father’s business. Edwin is in a unique position as he has first-hand experience in competitive cycling, having been Malaysia’s top cyclist in 1995. At the same time,