Preview

Kingfisher Airlines Limite

Powerful Essays
Open Document
Open Document
1082 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Kingfisher Airlines Limite
Kingfisher Airlines Limited

Executive summary
This report provides you an analysis and evaluation of the current and prospective problem, which is making Kingfisher Airline Limited in losses from last few month. Through the help of asking questions to frequent flyers and stake holders this survey conducted. Results of data analysed from the public show's that the services which provides Kingfisher Airline limited to their passengers is not enough and the fares of it is so expensive compare to the other competitors of Airline marketing.
The report finds the prospects of the company in its current position are not positive. The major areas of weakness require further investigation and remedial action by management. Recommendations discussed include:
1. Punctuality in work .
2. Diminish of fare .
3. Quality of services.
4. Seeking new ideas.

Introduction With the growing Indian economy and growing middle class, the demand of airline services has gone up in resent time. The estimated size of the airlines of Indian market is approximately $ 129 billion, because growing of middle class it’s with the rate of 18.4% to 29.6% per annum till 2020.The airlines industries in India is driven by heavy compaction between 18 privet and government airlines. Some of the most crucial players are Air India, Air India express, Air mantra, Indigo, Go Air, Jet airways, Deccan 360, Club One Air etc. Though Air India has a very successful because of their reputation

The purpose of this report to find the problem, which makes company in losses from past 3rd quarters of the year, where other airlines companies are doing well. The aim of my report is to identify as why Kingfisher Airlines is losing its market shears. Mr. Vish Rajiv the director of sales and quality has been asked me to compile a study and ravel the shorts coming of the company. The kingfisher Airlines Limited was stabilized in India on 2003.It has their head office in Mumbai (Maharashtra). The total

You May Also Find These Documents Helpful

  • Good Essays

    The challenges facing this airline are many. The most important of which may be the corporate culture within the company. The leadership of the company has a leaning toward looking solely at the numbers without considering the impact of marketing or even customer service to the bottom line. “Financial success often depends on marketing ability. Finance, operations, accounting, and other business functions will not really matter if there is not sufficient demand for goods and services so the company can make a profit” (Kotler & Keller, 2007). Within this framework of difficulties the marketing department must also deal with the market for larger airlines like this one which have been on the decline over the last several years. Customers are seeking better deals in a sinking world economy while also expecting decent customer services and at least a modicum of comfort. It also appears that many of the airlines competitors have found a way…

    • 662 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    In this assignment I was assigned the task of comparing 2 different airlines, one being a full service carrier and the other being a lost cost carrier, from United States of America, namely the Delta Airlines and South West Airlines. The points of comparison were market strategies, financial benefits, load factors, contrasting yield, revenues and passenger/cargo loads. The analysis was done on the business model and a long term strategy. Through this it would be known that which airline is performing better than the other. The disruption of air travel through various incidents like the terrorist attacks and global downturn, which can be considered as economic, political and social conditions, effect airlines adversely. References like books and online resources were used in finding the information required in how the airlines would perform in the future and how the business model has worked for them over the last few years.…

    • 4166 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    Executive Summary Example

    • 836 Words
    • 4 Pages

    The report finds the prospects of the company in its current position are not positive. The major areas of weakness require further investigation and remedial action by management.Recommendations discussed include:…

    • 836 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Next Plc

    • 4742 Words
    • 23 Pages

    The report finds the prospects of the company in its current position are positive. The major areas of weakness require…

    • 4742 Words
    • 23 Pages
    Powerful Essays
  • Powerful Essays

    As technology rapidly develops in the 21st century, so are goods and services in the competitive market. The airline industry in Asia is one of those undergoing ¡§a tidal wave of changes¡¨, causing a drastic alteration in the business landscape. Some of these changes were not heard of before,…

    • 2522 Words
    • 11 Pages
    Powerful Essays
  • Better Essays

    Stragety

    • 3607 Words
    • 15 Pages

    The aim following paper is to analyze the current market position of a budget airlines like easy jet also the future of it. It speaks about the history and the beginning of the company and its approach to it customers using internet as a medium to sell the tickets. It will speak about the different market analysis of the company and the latest trends, which they are following as a company, and to keep the customers loyal to easy jet.…

    • 3607 Words
    • 15 Pages
    Better Essays
  • Powerful Essays

    Presently Classic Airlines is one of the largest airline carriers in the world. Last year the company had a net income of $10 million dollars on operating revenues of $8.7 billion. The year before the company had a net income of $71 million on 8.5 billion of operating revenues (Classic Airline Scenario, 2010). The net income has decreased $61 million in one year. One of the reasons for the huge decrease in net profit is because of marketing strategies. The company needs to take three stepsto turn the company around. First it needs to analyze the internal and external pressures that has created the present crisis. Second it needs to formulate a problem-solving method, and third it needs to apply the problem-solving method to the current crisis.…

    • 1586 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Singapore Airline case study

    • 4540 Words
    • 19 Pages

    Air flight is becoming closer and closer to our lives. A biggest advantage of air flight is speed, for example, in order to travel from Saigon to Hanoi, it takes at least 36 hours by bus, 24 hours by train but only 2 hours by flight. Completion in airline industry is increasingly intense when many airlines step in with their techniques to attract customer. “Who lead the field?” is always a top importance concern of all airlines.…

    • 4540 Words
    • 19 Pages
    Powerful Essays
  • Satisfactory Essays

    The industry I am researching is Airlines as this is one of the large industries in the UK and has grown massively over the last couple of years. About 1.25 million people (number from http://www.mega.nu/ampp/PEGB/chap11.htm) travel on an aeroplane every year, making the company around £167 billion every year. The industry creates around 150 million jobs for people making it a large part for a lot of people’s everyday life. The importance of the industry is large as people like to have a yearly holiday or breaks away and they rely on this industry doing that for them. Also a lot more people are moving abroad these days and therefore they want quick, cheap and accessible transport from country to country. Other industries rely on the airline industry for example business’s need there staff to travel up and down the country or abroad to meet other businesses. However the most undermined and important industry which relies on the airline industry is for the transport of mail and parcels for all the companies in the UK.…

    • 548 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Airline Industry Analysis 2

    • 4078 Words
    • 17 Pages

    Air travel remains a large and growing industry. It facilitates economic growth, world trade, international investment and tourism and is therefore central to the globalization taking place in many other industries (Airline Industry, 2000). In Globalization era, Airplane industries are really important to move people to another place. It’s really reliable and secure. Compare with five decades ago. Airplane was frightening and costly. People try to find new technological innovation in airplane industry to devoted passenger more cheaply and safely. It proved that each generation of new plane such as Boeing and airbus has been more reliable carried the passenger. In Malaysia, there are two well-known Airline company. They are Malaysia Airline and Airasia. They divide by the service that they provide. For example, Air Asia Provides no-frill airline and low-cost. On the other hand, Malaysia Airline emphasis in luxurious travel and provide good service to their customer. Airline industry in Malaysia is really important to expand their tourism.…

    • 4078 Words
    • 17 Pages
    Better Essays
  • Good Essays

    Kingfisher Airlines was an Indian full-service airline established in 2003{1}. It started commercial operations, involving domestic and international flights, on 9 May 2005. On one hand, it was nominated by Skytrax as a world 5-Star Airline for the 2010 ranking period because of its excellent product and service quality{2}. On the other hand, Kingfisher Airlines had not made profit since starting operations in 2005, so it tried to reduce cost{3}. For example, from 10 April 2012, Kingfisher Airlines had suspended all international journeys. A partial lock-out happened on 1 October in the same year because of the delay payment of salaries, which eventually led to labour strike. On 20 October 2012, Directorate General of Civil Aviation (DGCA) prohibited Kingfisher Airlines from flying on the grounds of potential inconvenience to the travelling public. Bangalore International Airport Limited also sued Kingfisher Airlines for the user development fee and passenger…

    • 3907 Words
    • 16 Pages
    Good Essays
  • Good Essays

    Airasia Company Analysis

    • 1210 Words
    • 5 Pages

    AirAsia is the leading low-cost airline company in Asia. The company provides transportation for passengers and cargo services across domestic and international markets from 97 destinations in 21 countries. It consists of over 8,000 staff and makes up a market capital approximately RM7.06 billion (AirAsia, 2012). AirAsia’s competitors are Malaysia Airlines and other national airlines. AirAsia has five Air operation’s certificates (AOCs) – Malaysia, Thailand, Indonesia Philippines and Japan (AirAsia, 2012). The company has market share for domestic and international, 60 per cent 40 per cent respectively (the star online, 2012). AirAsia has the highest profit margins in the global industry 20 % EBIT (Earnings before interest and tax) margins in 3Q 2012 (Centre for aviation, 2012). According to AirAsia‘s company annual report 2012, Company Net profit and company sale revenues ended 31 December 2011 were RM 553 million and RM 4.5 billion respectively. Thus AirAsia is the leader of low cost airlines in Asia. This essay will focus on Air Asia’s overview business from the past to the current period including origins and key developments. In addition, it will discuss strength, weakness, opportunities and threats analysis of AirAsia. In addition, it will discuss AirAsia’s likely future performance and give recommendations to its future business.…

    • 1210 Words
    • 5 Pages
    Good Essays
  • Better Essays

    The company is faced with so many problems; some of these problems need immediate attention so that Classic Airlines will start generating much needed revenue from sales. Classic’s biggest problem is losing its customer base and a decrease in activity from their most frequent flyers; this is why they are losing sales. Because of the global financial crisis, there is a steady increase in the cost of fuel and employee wages are also high, these two factors are the major cause for the…

    • 2440 Words
    • 10 Pages
    Better Essays
  • Satisfactory Essays

    AIR INDIA is one of the oldest and largest commercial air transportation companies in the world. It is established on October 15 1932 as domestic air craft transportation. After successive developments able to fly its first international air craft from Bombay to London. From that situation it has been successful up to the mark till 2009. In these years air India had experienced a golden era which helps to the overall development of the revenue.…

    • 836 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Indian Aviation Industry is one of the fastest growing markets in the world. But nowadays it is in the news due to different reason. And that is the failure of one of the leading aviation player - Kingfisher Airlines. The airline has been facing financial issues for many years. Till December 2011; Kingfisher Airlines had the second largest share…

    • 1926 Words
    • 8 Pages
    Powerful Essays