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Kingfisher Airlines - Business Strategy and Market Analysis for Indian Business

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Kingfisher Airlines - Business Strategy and Market Analysis for Indian Business
KINGFISHER AIRLINES - BUSINESS STRATEGY AND MARKET ANALYSIS FOR INDIAN BUSINESS
Aviation Sector in India – an Overview

History of Civil Aviation in India.

1. The history of civil aviation in India began in December 1912. This was with the opening of the first domestic air route between Karachi and Delhi by the Indian state Air services in collaboration with the Imperial Airways, UK, though it was a mere extension of London-Karachi flight of the latter airline. Three years later, the first Indian airline, Tata Sons Ltd., started a regular airmail service between Karachi and Madras without any patronage from the government. At the time of independence, the number of air transport companies, which were operating within and beyond the frontiers of the company, carrying both air cargo and passengers, was nine. It was reduced to eight, with Orient Airways shifting to Pakistan. These airlines were: Tata Airlines, Indian National Airways, Air Service of India, Deccan Airways, Ambica Airways, Bharat Airways and Mistry Airways.

2. In early 1948, a joint sector company, Air India International Ltd., was established by the Government of India and Air India (earlier Tata Airline) with a capital of Rs 2 crore and a fleet of three Lockheed constellation aircraft. Its first flight took off on June 8, 1948 on the Mumbai (Bombay)-London air route. At the time of its nationalisation in 1953, it was operating four weekly services between Mumbai-London and two weekly services between Mumbai and Nairobi. The joint venture was headed by JRD Tata, a visionary who had founded the first Indian airline in 1932 and had himself piloted its inaugural flight.

3. A chronological diary of major milestones is as given below:

(a) 1953: Nationalisation of Aircraft Industry. The assets of 8 existing companies were transferred to two entities in the aviation sector controlled by the Government into two companies viz. Indian Airlines, primarily serving domestic sectors, and Air India, primarily

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