Preview

Kfc--Swot

Powerful Essays
Open Document
Open Document
1599 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Kfc--Swot
Introduction
Nowadays, people will choose to have dinner outside more often, not just on some special days as in the past. This is all because more and more choices of restaurants opened in Sheffield, Japanese, Chinese, Italian, French, Thai, Vietnam and the fast food restaurants are also been counted, McDonald, Burger King and KFC. People are tending to have fast food all the time, no matter is breakfast or dinner and tea, they will have them in fast food restaurant. (British Council)

I am going to talk about KFC as I worked before. Kentucky Fried Chicken, also known as KFC, a famous chicken chains restaurant, was introduced to Britain in 1965 and the first store was in Preston. Many more followed in 1986, following the worldwide acquisition of KFC by PepsiCo, it was announced that the British operation, KFC GB Ltd had become a joint venture – a company owned by Trust house Forte and PepsiCo. In January 1997, Tricon Global Restaurants and Tricon Restaurants International were founded and KFC became part of its group which is the world’s largest restaurant group with restaurants in nearly 100 countries in the world. If we combined with Pizza Hut and Taco Bell, there are nearly 30,000 restaurants worldwide. In 2002 Tricon changed its name to YUM! Brand Inc. Despite these changes in ownership, the strength of the KFC brand has seen the expansion of the UK & Ireland restaurant network to its current level of over 700 locations, some company operated and some franchised. The excellent growth of KFC in UK had also become a model for the KFC in Europe. (KFC1 )(Yum!)
I started my KFC career as a crew member which I do most of the thing because I am a new member of staff. My duties are serving customers, cash handling, food preparing, stocking up and cleaning. After the probation was completed, I been trained up as a cook which is the most important job in KFC otherwise there will be no chicken sell to customers. Six months later, I was promoted to a shift



References: Pressure at work and the psychological contract --GUEST, D.E. and CONWAY, N. (2002). London: CIPD ShuSpace—Lecture Slides [online] Last assessed on 13th Apr 2010

You May Also Find These Documents Helpful

  • Good Essays

    Guest, D.E. and Conway, N. (2002) Pressure at work and the psychological contract. London: CIPD.…

    • 954 Words
    • 4 Pages
    Good Essays
  • Good Essays

    KFC (Kentucky Fried Chicken) is a chain of fast food restaurants which primarily focuses on the selling of original recipe fried chicken and other foods such as burgers, wraps, potato & gravy and coleslaw. The company was originally founded in 1952 by Colonel Harland Sanders, and since then it has expanded to over 9,000 stores in 86 countries. It first opened in Australia in Guilford, Sydney in 1968, there are now over 600 stores Australia wide. Since 1997 KFC became part of the YUM!Brands Corporation which owns other fast food stores such as Pizza Hut and Taco Bell.…

    • 689 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Kfc China Case Study

    • 1464 Words
    • 6 Pages

    KFC China should continue its strategy of rapid expansion through China, as there are an increasing number of female workers in the workforce and they should expand particularly in developing and affluent cities to take advantage of increasing incomes of Chinese residents. However, KFC China will face challenges such as risks of backlash by residents and the government, increasing operation costs and increasing strength of competitors in the future and thus will have to strategise against them to remain successful.…

    • 1464 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    The change in demographic trends in the past two decades has seen an overall increase in costs for KFC and other fast food chains. Due to immense price competition and saturation of the US market, KFC is unable to raise its prices to cover the increased costs. The slower US population growth rate, oversupply of fast food chains and the minuscule 1% growth in the US restaurant industry per year has resulted in KFC''s focus on expansion of their international markets.…

    • 266 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Guest, D and Conway, N. (2002) Pressure at work and the psychological contract. London: CIPD.…

    • 2766 Words
    • 12 Pages
    Best Essays
  • Powerful Essays

    managing business process

    • 4143 Words
    • 17 Pages

    Kentucky Fried Chicken (KFC), the second largest fast food restaurant chain specialising in fried chicken with over 18000 outlets in 120 countries and approximately 800 restaurants in the UK (kfc.co.uk,2011), will be targeted in this report. Among those 800 restaurants, KFC restaurant located in Shield Retail Centre, Filton, Bristol (Filton KFC) has been chosen to be further interpreted.…

    • 4143 Words
    • 17 Pages
    Powerful Essays
  • Better Essays

    KMC is among the world’s largest fast-food chicken chain. Owning or franchising more than 12000 outlets in about 90 countries 60 % of them outside U.S.A. KFC had a number of obstacles to overcome when entering the Japanese market, Japanese do not trust this brand To build trust in the KFC brand, advertising showing scenes depicting Colonel Sander’s beginnings in Kentucky that conveyed southern hospitality, old American tradition, and authentic home cooking. The campaign was hugely successful and in less than 8 years, KFC expanded its presence from KFC expanded its presence from 4000 locations to 1000 locations.…

    • 1226 Words
    • 5 Pages
    Better Essays
  • Good Essays

    KFC case study

    • 1087 Words
    • 5 Pages

    KFC began in a gas station in North Corbin, Kentucky during the Great Depression. The success of the eating establishment original called Sanders Court & Café led to expansion and renaming of what we know it today as Kentucky Fried Chicken. In 1952 the first KFC opened in South Salt Lake Utah, and expanded in Canada in the early 1960’s. Since this time KFC has changed ownership several times and today the brand is owned by Yum Brands and is based in Louisville, Kentucky. There are more than 14,000 KFC…

    • 1087 Words
    • 5 Pages
    Good Essays
  • Good Essays

    SWOT Analysis of KFC

    • 1836 Words
    • 8 Pages

    Strengths can be found internally in a company and can be used to the company’s advantage. The strengths identified are as follows:…

    • 1836 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    Kfc in China

    • 3433 Words
    • 14 Pages

    KFC was one of the pioneer US fast food chains that went international. In the 1960s, it first opened outlets in England, Mexico and Puerto Rico. Throughout the 1970s and 1980s, KFC was successful in US and continued to aggressively expand its oversea markets. In 1987, foreseeing China as greatest restaurant market, KFC entered China and became the first large western fast food chain in China. By 2012, KFC is the number one fast food brand in China with more than 4,200 restaurants in more than 850 cities.…

    • 3433 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    PSYCHOLOGICAL CONTRACT AND EMPLOYMENT RELATIONSHIP Harold Andrew Patrick Coordinator OB and HRM, Institute of Management, Christ University, Bangalore haroldpatrick@christuniversity.in Abstract Psychological contract refers to mutual unwritten expectations that exist between an employee and his/her employer regarding polices and practices in their organization. Psychological contract influences the job attitudes and performance of employees. This study is aims at developing a deeper understanding about psychological contract and employment relationship.…

    • 6340 Words
    • 26 Pages
    Powerful Essays
  • Good Essays

    KFC SWOT

    • 617 Words
    • 3 Pages

    High employee turnover. Employment in KFC is a low paid and low skilled job. It results in low performance and high employee turnover, which increases training costs and add to overall costs of…

    • 617 Words
    • 3 Pages
    Good Essays
  • Good Essays

    BCG Matrix of KFC

    • 687 Words
    • 3 Pages

    KFC's parent company is Yum! Brands, Inc., the world's largest restaurant company in terms of system restaurants, with more than 37,000 locations in more than 120 countries and territories and employing more than one million associates. Yum! is ranked number 239 on the Fortune 500 List, with revenues exceeding $11 billion in 2008. Therefore, KFC is well-known in the world; the market growth of KFC is low which mean the market would hard to grow anymore.…

    • 687 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    KFC SWOT in China

    • 962 Words
    • 4 Pages

    successful innovations instituted in the company's international operations, was seen as a way for KFC to enter new markets. Delivery, drive-through, carryout, and supermarket kiosks were up and running. Other outlets in testing were mall and office-building snack shops, mobile trailer units, satellite units, and self-contained kiosks designed for universities, stadiums, airports, and amusement parks (KFC growing into more contemporary role)…

    • 962 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    swot

    • 532 Words
    • 2 Pages

    BACKGROUND OF KENTUCKY FRIED CHICKENS(KFC ) KFC is based in Louisville, Kentucky, and is the world’s most popular chicken restaurant. Founded by Colonel Harland Sanders in the early 1930s by cooking & serving food for hungry travellers. In 1952 Sanders started franchising his chicken business & named it as KENTUCKY FRIED CHICKEN. KFC is the world’s largest restaurant company in terms of system restaurants, with more than 36,000 locations around the world. KFC operates more than 5,200 restaurants in the U.S. and more than 15,000 units around the world. 109 countries and territories around the world. Every day, more than 12million customers are served at KFC restaurants. KFC Division is run by Cheryl Bachelder, President and chief concept Officer.…

    • 532 Words
    • 2 Pages
    Satisfactory Essays

Related Topics