KFC marketing analysis
Current Market Situation Analysis
KFC is highly popular international fast food chain restaurant in Bangladesh. KFC stands for high quality fast food in a popular array of complete meals to enrich the consumer’s everyday life. KFC strives to serve great tasting, “finger licking good” chicken meals that enable the whole family to share a fun. Uninhibited and thoroughly satisfying eating experience, with same convenience and affordability of ordinary Quick Service Restaurants.
Transcom Foods Limited, a concern of Transcom Group is the franchisee of KFC in Bangladesh. The first ever KFC restaurant has been opened in September at Gulshan, Dhaka with a seating capacity of 178 persons. In the coming days, KFC plans roll out more restaurants in Bangladesh
STP
Marketing Strategy
Running a successful business is not like a field of dreams; you can build it but they might not come true. You have to let people know about the product or service you offer, and persuade them to buy or use it. And you have to let people know about your product or service repeatedly. For this, marketing strategy is very important.Your marketing strategy consists of: The "what" has to be done.Inform consumers about the product or service being offered. Inform consumers of differentiation factors.
So it helps the company to decides which customers it will serve (segmentation and targeting) and how (differentiation and positioning).It identifies the total market, then divides it into smaller segments, selects the most promising segments , and focuses on serving and satisfying the customers in these segments. And this marketing strategy provides the goals for your marketing plans.
Figure: Marketing Strategy
KFC has marketing strategy emphasis on the following facts:
Market Segmentation
Market targeting
Differentiation
Positioning
A) Market Segmentation:
Dividing a market into distinct groups of buyers who have different needs, characteristics or behaviors and who might require
KFC is highly popular international fast food chain restaurant in Bangladesh. KFC stands for high quality fast food in a popular array of complete meals to enrich the consumer’s everyday life. KFC strives to serve great tasting, “finger licking good” chicken meals that enable the whole family to share a fun. Uninhibited and thoroughly satisfying eating experience, with same convenience and affordability of ordinary Quick Service Restaurants.
Transcom Foods Limited, a concern of Transcom Group is the franchisee of KFC in Bangladesh. The first ever KFC restaurant has been opened in September at Gulshan, Dhaka with a seating capacity of 178 persons. In the coming days, KFC plans roll out more restaurants in Bangladesh
STP
Marketing Strategy
Running a successful business is not like a field of dreams; you can build it but they might not come true. You have to let people know about the product or service you offer, and persuade them to buy or use it. And you have to let people know about your product or service repeatedly. For this, marketing strategy is very important.Your marketing strategy consists of: The "what" has to be done.Inform consumers about the product or service being offered. Inform consumers of differentiation factors.
So it helps the company to decides which customers it will serve (segmentation and targeting) and how (differentiation and positioning).It identifies the total market, then divides it into smaller segments, selects the most promising segments , and focuses on serving and satisfying the customers in these segments. And this marketing strategy provides the goals for your marketing plans.
Figure: Marketing Strategy
KFC has marketing strategy emphasis on the following facts:
Market Segmentation
Market targeting
Differentiation
Positioning
A) Market Segmentation:
Dividing a market into distinct groups of buyers who have different needs, characteristics or behaviors and who might require