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Kfc International Business

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Kfc International Business
Executive summary
Kentucky Fried Chicken is the second largest fast food restaurant. KFC has focused on foreign markets since the 1960s. At first this report will detailed describe the history of the Kentucky Fried Chicken. And then next parts will analysis the international business of the Kentucky Fried Chicken. Finally the report will give some recommendations to the KFC.

Background to Kentucky Fried Chicken

Kentucky Fried Chicken (KFC) was established in Louisville, Kentucky, United states as a chain of fast food restaurant by Colonel Harland Sanders in 1952. At first the Colonel started to implement the franchising business operation with the Chicken Secret Recipe by travel tower to tower. In 1960s because of the Colonel’s hard working Kentucky Fried Chicken had some 600 franchised outlets in US and Canada. The most important year was 1974. In 1974 the American giant, Heublein bought Kentucky Fried Chicken and the Colonel remained a public spokesman for the enterprise. Heublein was willing to support the Kentucky Fried Chicken’s aboard expansion plan and constantly implemented the franchising business operation. Kentucky Fried Chicken became more famous in the world. After that the enterprise was sold twice. Finally the Kentucky Fried Chicken was taken over by PepsiCo in 1986. In order to decrease the risk, PepsiCo remain the franchising business operation. Despite it decreased the financial risk, the local franchisees insisted to make the maximizing profits. Therefore the local franchisees did not care about quality, service and cleanness (QSC). But the most important element that KFC got the success was Quality, Service and Cleanness (QSC). So the enterprise wanted to find out the balance between corporate and cultural sensitivity.

Discussion and Analysis

According to the case of Kentucky Fried Chicken and the Global Fast-Food Industry from Jeffrey A, this part of report will be divided into five main aspects to illustrate: International
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