Kelloggs vintage ad
In the early 1930’s, a well-known cereal brand, Kellogg’s, put out an advertisement for a new product it was producing, vitamins. The ad shows a well-dressed husband standing with his wife, both of whom look happy. The man is wearing a suit, and the woman is dressed to clean with her apron on and hand duster. The ad shows the husband saying, “So the harder a wife works, the cuter she looks." On the bottom right hand side, you see a little comic of the husband and wife again speaking to each other. The husband says, “Gosh, honey, you seem to thrive on cooking, cleaning and dusting and I am all tuckered out by closing time. What’s the answer?” The wife responds, “Vitamins, darling! I always get my vitamins.” This ad is trying to portray the man as hard working and tired, but a woman who, though she is also hard working, isn't tired, and is ready to please her man when he comes home. Kellogg’s is using sex appeal and gender roles to attract its consumers; however, this ad would be ineffective today because of its use of logos, ethos, and pathos.
Back in the 1930’s, it is known that woman were the ones that did all the cooking and cleaning throughout the house, while the husband went to work. In the Kellogg’s ad you see a woman that is ready to clean and a man who has just returned from work. The ad is portraying a man holding his wife from behind saying “So the harder a wife works, the cuter she looks!” On the bottom right hand side of the ad you see the husband and wife again, this time facing each other, but again he is holding her. With the husband asking his wife how she seems to thrive on the cooking and cleaning because by the end of the day of work he is all tuckered out. The wife answers by saying, “Vitamins, Darling I always get my vitamins.” You get the idea that the woman will always be ready for the man. Especially with the way the husband is holding onto her. You can also get a glimpse of the gender roles that are being viewed. During that era woman had
Back in the 1930’s, it is known that woman were the ones that did all the cooking and cleaning throughout the house, while the husband went to work. In the Kellogg’s ad you see a woman that is ready to clean and a man who has just returned from work. The ad is portraying a man holding his wife from behind saying “So the harder a wife works, the cuter she looks!” On the bottom right hand side of the ad you see the husband and wife again, this time facing each other, but again he is holding her. With the husband asking his wife how she seems to thrive on the cooking and cleaning because by the end of the day of work he is all tuckered out. The wife answers by saying, “Vitamins, Darling I always get my vitamins.” You get the idea that the woman will always be ready for the man. Especially with the way the husband is holding onto her. You can also get a glimpse of the gender roles that are being viewed. During that era woman had