Kelloggs Ppt 1 
Kellogg’s CSR Critique
Sirine Al-Tayech
Ola El Ali
Zeeshan Halim
Khalid Al Ani
Agenda
1. Company Overview
2. Reporting Framework
3. Marketplace
4. Workplace
5. Environment
6. Community
7. Wrap-Up
Company Overview
• American food manufacturing company producing mainly cereal
• Extensive brand list of cookies, granola bars, frozen waffles, but mostly cereal • Huge emphasis on nutrition and healthy consumer lifestyles
• Winner of several awards for ethical performance such as “Worlds most ethical company”
Reporting Framework
• G3 Guidelines
• 10 principles but focused on sustainability, completeness, balance • Sustainability covers triple bottom line
• Kellogg’s passes seven with flying colors
• Sparse quantitative analysis
• Excellent reporting on labor performance indicators
• Biodiversity and ethics in the news omitted
Marketplace
Strengths
•
•
•
•
•
•
Tailor products to consumer needs in each global region
Reduced sodium by up to 30% in its brand portfolio
Utilize technology to educate customers on nutrition
Pledge not to advertise to children under 6 years of age
Audit ingredient and packaging suppliers
$380 million supplier diversity program
Ethical Issues in the News
• Had to recall about 28 million cereal boxes due to tainted linings
• Kashi Brand faced a lawsuit due to claim of “all-natural” ingredients Weaknesses & Areas of Improvement
• Use of colored dyes in cereals
• Some commercials clearly geared towards children under
6 were found
• Apply ethical practices to regions outside North America
• Create a section for addressing ethical issues in the news
Workplace
Strengths
• Communication is greatly emphasized.
• People safety was incorporated in managers performance measures in 2012.
• Management is very focused on talent management.
Weaknesses
• No clear career path is set that demonstrates employees growth. • No Focus on ‘Tomorrow’s managers’
Areas for Improvement
•
•
•
•
•
Make the women initiative worldwide.
Increase gender
Sirine Al-Tayech
Ola El Ali
Zeeshan Halim
Khalid Al Ani
Agenda
1. Company Overview
2. Reporting Framework
3. Marketplace
4. Workplace
5. Environment
6. Community
7. Wrap-Up
Company Overview
• American food manufacturing company producing mainly cereal
• Extensive brand list of cookies, granola bars, frozen waffles, but mostly cereal • Huge emphasis on nutrition and healthy consumer lifestyles
• Winner of several awards for ethical performance such as “Worlds most ethical company”
Reporting Framework
• G3 Guidelines
• 10 principles but focused on sustainability, completeness, balance • Sustainability covers triple bottom line
• Kellogg’s passes seven with flying colors
• Sparse quantitative analysis
• Excellent reporting on labor performance indicators
• Biodiversity and ethics in the news omitted
Marketplace
Strengths
•
•
•
•
•
•
Tailor products to consumer needs in each global region
Reduced sodium by up to 30% in its brand portfolio
Utilize technology to educate customers on nutrition
Pledge not to advertise to children under 6 years of age
Audit ingredient and packaging suppliers
$380 million supplier diversity program
Ethical Issues in the News
• Had to recall about 28 million cereal boxes due to tainted linings
• Kashi Brand faced a lawsuit due to claim of “all-natural” ingredients Weaknesses & Areas of Improvement
• Use of colored dyes in cereals
• Some commercials clearly geared towards children under
6 were found
• Apply ethical practices to regions outside North America
• Create a section for addressing ethical issues in the news
Workplace
Strengths
• Communication is greatly emphasized.
• People safety was incorporated in managers performance measures in 2012.
• Management is very focused on talent management.
Weaknesses
• No clear career path is set that demonstrates employees growth. • No Focus on ‘Tomorrow’s managers’
Areas for Improvement
•
•
•
•
•
Make the women initiative worldwide.
Increase gender