Keeping Google Googley
Key factors that were crucial to Google’s early success can be attributed to the following: 1. Partnered with right companies such as AOL & Yahoo spring boarded the company in success with more than 100m search enquiries per day paving the way for subsequent successes. 2. Had the right products such as Adwords, which had 4x more click-‐through rates than competing products. The company followed up with Google toolbar that further penetrated the market and expanded into the right area of search for mobile devices. 3. Quickly expanded relevant services such as Google news, finance, book search, gmail, calendar documents etc. It also includes strategic acquisition of YouTube & Picasa that provided users with majority of Internet services and it increased stickiness to users achieving the results of 62.4% for searches by December 2007. 4. Mesh organizational structure ensured shares responsibility and teamwork by enabling all parties involved to work together in the case of AdSense. The non-‐departmental segregation increased teamwork and primed the organization for success. 5. Fast expansion outside of US enabled the company to operate in a global scale that in turn boosted its revenue