Kay And Abdallai Case Study
Two individuals, Kayi Davie and Abdallah Bawazir, are developing a plan to turn their newly inherited lakeside property into a campsite. Their goal is to target backpackers touring eastern Rwanda. Kayi and Abdallah face issues of transportation to and funding for their project. They developed a business plan for their campsite that details the services they will provide, the employees they will eventually need to hire, and cost of expenditures such as insurance, electricity, etc. Facing issues with initial funding, Kay and Abdallah have charted out their options for obtaining the fund they need to make their campsite a reality. In addition, Kay and Abdallah have assessed numerous ways to market to their future customers. Kay and Abdallah’s
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One, they lack the required funding to jumpstart their business; obtaining this initial backing would require loans with interest fees and substantial risk. Additionally, Kay and Abdallah’s business model fails to account for an unsteady tourism market that could yield itself to provide their business with few to no backpackers. In fact, Oliver R. W. Pergams in his article “Evidence for a fundamental and pervasive shift away from nature-based recreation” asserts that the market for recreational tourism across the globe is steadily deteriorating (Pergams and Zaradic, 2008). Finally, with a location that does not support public transportation systems, Kay and Abdallah’s business runs the risk of having too little exposure to tourist to succeed. As stated by Paul Blanc, in his article “Environmental Health and Development in a Developing Country: Rwanda, a Case Study” these cumulative disadvantages are a consequence of a Rwandan economy that lacks strong infrastructure or international support (Blanc, 1984).
The combination of these issues could be remedied by investments from outside sources and/or additional funding, but the increase in cost could further perpetuate the overwhelming risk that faces Kay and Abdallah in opening and maintaining this …show more content…
Additional funding should be ascertained through legitimate sources such as bank loans or partnerships. Attracting a regular market for their campsite will be difficult, but by using the internet Kayi and Abdallah have an opportunity to reach a substantial market for their services. By identifying backpackers as their number one consumer, Kayi and Abdallah have successfully identified their most viable target market. A major dilemma facing Kayi and Abdallah’s campsite is its total lack of transportation infrastructure. To remedy this issue, Kayi and Abdallah have developed a plan to enlist a bus’s services to take guest to and from the campsite. This will drive Kayi and Abdallah’s cost up, but because the issue is so substantial, it is a cost that must be
One, they lack the required funding to jumpstart their business; obtaining this initial backing would require loans with interest fees and substantial risk. Additionally, Kay and Abdallah’s business model fails to account for an unsteady tourism market that could yield itself to provide their business with few to no backpackers. In fact, Oliver R. W. Pergams in his article “Evidence for a fundamental and pervasive shift away from nature-based recreation” asserts that the market for recreational tourism across the globe is steadily deteriorating (Pergams and Zaradic, 2008). Finally, with a location that does not support public transportation systems, Kay and Abdallah’s business runs the risk of having too little exposure to tourist to succeed. As stated by Paul Blanc, in his article “Environmental Health and Development in a Developing Country: Rwanda, a Case Study” these cumulative disadvantages are a consequence of a Rwandan economy that lacks strong infrastructure or international support (Blanc, 1984).
The combination of these issues could be remedied by investments from outside sources and/or additional funding, but the increase in cost could further perpetuate the overwhelming risk that faces Kay and Abdallah in opening and maintaining this …show more content…
Additional funding should be ascertained through legitimate sources such as bank loans or partnerships. Attracting a regular market for their campsite will be difficult, but by using the internet Kayi and Abdallah have an opportunity to reach a substantial market for their services. By identifying backpackers as their number one consumer, Kayi and Abdallah have successfully identified their most viable target market. A major dilemma facing Kayi and Abdallah’s campsite is its total lack of transportation infrastructure. To remedy this issue, Kayi and Abdallah have developed a plan to enlist a bus’s services to take guest to and from the campsite. This will drive Kayi and Abdallah’s cost up, but because the issue is so substantial, it is a cost that must be