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Junction accident
© International Journal of Management, Economics and Social Sciences
2013, Vol. 2(1), pp. 6 – 11.
ISSN 2304 – 1366 http://www.ijmess.com Cartoon Network and its Impact on Behavior of
School Going Children: A Case Study of
Bahawalpur, Pakistan
Ali Hassan
Muhammad Daniyal

Islamia University, Bahawalpur, Pakistan
The objective of this study is to trace the impact on the behavior of the children after watching cartoon programs. Cartoon network is one of the most favorite cartoon channels for children. As cartoon network is 24 hours channel, so children spend most of their leisure time in front of it.
It not only attracts the children through its contents but also inculcates some positive and negative habits in them. One of the main factors which influence the children while watching cartoons is violence. Violence is a vital part of most of the cartoon programs. Children are induced and attracted by violent content by broadcasters. The study design is survey research and nonparametric statistics is used for data analysis. This study explores the impact of violence presented in cartoons on children behavior. They not only imitate their favorite cartoon characters but even force their parents to buy the same costumes or accessories as displayed by different cartoon characters. This study also depicts this fact that the behavior of the children in class is influenced by watching different cartoon programs.
Keywords:

Children behavior, violence, behaviors, animations

cartoons,

pro-social

JEL: L82, M14

Television shows and animated films, for over 80

Cartoon

years, have been entertaining the kids. Felix the

behavior of kids i.e. their liking and disliking, way

Cat the first ever cartoon icon, which started its

of talking, and behaving with other children. It

journey in 1920s. In the next 10 years, Donald

also has a strong affect on their language and

duck, Mickey Mouse and Pluto was the cartoon

the



References: Box Office Mojo. (2004). Retrieved December 27, 2004, from http://www.boxofficemojo.com Gerbner, G., Gross, M., Morgan, L., & Signorelli, N. (1994). Ginmann, M. (2003). Cartoons as information. Journal of Information Science Gokulsing, K, M. (2009). Popular culture in globalized India. Kellogg, M.A. (1992). The Toon Boom. TV guide, 6-8. Kemnitz, T.M. (1973). The cartoon as a historical source. Klein, H. & Shiffman, K. (2006). Messages about physical attractiveness in animated cartoons Kottak, C.P. (1990). Prime time society: An anthropological analysis of television and culture Potter, W.J. & Warren, R. (1998). Constructions of judgments of violence Saturnine, R. (2004). The Adverse Effects of Cartoons on the Minds of our Children Stabile, C.A. & Harrison, M. (2003). Prime time animation; Television animation and American culture Susan, K. (2000). Hanna-Barbara cartoons return on new boomerang Westcott, T. (2002). Globalization of Children’ s TV and Strategies of Big three

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