I. The Business
A. Description of Busines Julies bakeshop purchases and A celebration of taste, freshness and high quality. Julies bakeshop was opened and grew to become part of the Filipino’s everydat life. Julies bakeshop is giving us our daily bread. But when help is needed, this neighboorhood bakeshop wa always in the forefront, giving the much needed sustenannce to move forward. The driving force of this humble organization are their values, it is through these values of integrity and honesty, synergy and teamwork, customer service and social responsibility that Julies Bakeshop promises to serve God and her Countrymen. Julie’s Bakeshop has a continually growing corporate family of numerous employees along with some 140 Franchisees who operate about 99% of all Julie’s Bakeshop branches. Continuing to thrive with strategic innovations, Julie’s Bakeshop went through an image makeover to match its business success. The company logo, now without borders, allows the bold upward strokes of its fonts to suggest a swift boundless flight into a myriad of opportunities and complements a new store design sporting a fresh vibrant look.
B. Product
Julies bakeshop is primarily knownfor Selling Breads, Loef, Cakes but also sellsother beverages and pastries .
Breads :
Pandesal
Sliced Bread
Choco Coffee Overload
Classic Bohol
Cheese Streusel
Chessy cheese
Ensaymada
Monggo basket
Pan de coco
Fried Product :
Binangkal
Donut
Fried Bread
Siakoy
Cakes and Rolls:
Choco roll
Ube roll
Buko pandan
Straweberry roll
Chiffon cake
Bannana pineapples
Butter roll
C. Market
Julie’s bakeshop target market is the Teenagers, family members, students and professional. Product research and development plans are already in the works to come up with additional recipes of bread from the 200 recipes of bread being offered today. But Julies will keep the prices at an affordable level especially for the mass market. Currently offers an extensively expanded product range. Anytime, anywhere, one can have such timeless favorites like the Pan de Coco with its fine coconut sweetness; the Cheesy Cheese Bread sworn by many to have the biggest chunk of cheese; or the Creamy Ensaymada said to be the mother of all ensaymadas around. Julie’s Premium Loaves, a new product line, bring all that festive flair to any special occasion. Of course, the slices of heaven in the regular and special sliced breads, and a wide choice of other bread fare still hold their own as favorite bestsellers. Today, every tray of Julie’s Bakeshop’s steaming hot bread wafting with a sweet, piquant aroma all speak of an ongoing commitment to serve customers with the same distinctively delicious, freshly-baked and high quality breads that have enhanced Filipino lives for 30 successful year and will continue to be so.
D. Location of the business
The location of the business is within the city of Ozamiz there are 2 branch of Julie’s bakeshop in the city. The 1st branch is in front of the City Public Mall and the 2nd store is Ground floor Public Mall beside Seven Seas shopping mart.
You May Also Find These Documents Helpful
-
The Kudler Fine Foods Shoppers program will offer 3 different strategic programs to increase loyalty and gain profit from consumers. All three programs will take research and steps that starts off with the inventory manager (Kathy). Kathy along with three department managers make sure that research is done and information about profits, dollars sales and profits will be generated. This is done by checking the cashier’s slips daily and making sure the inventory about will also be checked daily. Inventory will be about products and what products should be used mostly for sales and what will be good for sales. Although the management team research for sales and profits for customers, they will also have to generate an intimate relationship with their customers. They will do this by tracking customer’s purchases and behavior of customers that they will learn from over time. Another service that this program will have is to “show customers how to prepare specialty foods”, Kudler Fine Foods (2007). Costumers will want to bring others along to this and this will bring more customers into the store. Because of this action consumers will be trained by expert chefs, local celebrities, and other food experts. By training these consumers, customers will want to come to join the party and join in with the expert chefs, and celebrities. The outcome of this event will help to invite a customer with more friends and family to come just so they can participate in this food show. Because of the time consumed the in store show, customers will spend more time in the store and this will increase overall revenue per visit, and will also increase the consistency of visits to the store. This will also help the store because this will help because other customers will hear by word of mouth about the show that Kudler Fine Foods put…
- 860 Words
- 4 Pages
Good Essays -
K Girls Tasty Treats will become the go-to vendor of choice for consumers in the greater Sacramento area for scrumptious and healthy homemade baked goods with optional delivery or sit-down service. K Girls Tasty Treats will determine the target market for their products based on market segmentation and average household income. The strengths, weaknesses, opportunities and threats will be indentified so that planning and preparations can be made to address each individual issue and opportunity before it arises. As a new business, it is imperative that K Girls Tasty Treats has identified the current weaknesses and threats which could potentially cause problems or be a threat to the overall success of the business.…
- 8188 Words
- 33 Pages
Powerful Essays -
Identify and describe Potbelly’s strategy in terms of product (present or new) and market (present or new).…
- 354 Words
- 2 Pages
Satisfactory Essays -
In 1998 Kathy Kudler (owner), opened a gourmet food establishment with an ideal image of starting a business which provided the freshest ingredients as well as cooking instruments for individuals cooking benefit. Due to the company’s success Kathy has moved forward with expanding business. Business additions include three locations. Within the companies continued success Kudler’s foods continues to improve, provide and expand services to improve the operation while attracting and retaining customers. Kudler Fine Foods has generated a profit due to Kathy’s dedication to her employees, customers and operation. Kathy’s knowledge and awareness in regards to remaining successful will benefit the company as it develops effective marketing strategies included but not limited to tactics as well as marketing research.…
- 925 Words
- 4 Pages
Good Essays -
Each of our locations is located in an exclusive upscale neighborhood, which offers relaxation to our customers for being in a clean and safe environment. Each location is approximately 16,000 square feet of retail space, which allow us to demonstrate cooking, preparing and tasting our products. “The stores are stocked with the very best domestic and imported foodstuffs and divided into the following departments: Fresh Bakery and Pastries; Fresh Produce; Fresh Meat & Seafood; Condiments and Packaged Foods; Cheese’s and Specialty Dairy Products” (rEsources, 2008). We have a marketing strategy to increase loyalty and profitability of our consumers.…
- 1196 Words
- 5 Pages
Better Essays -
The linear programming results show that Julie will have a profit of $2250 minus the $1000 for booth rent for the month which will leave $1150. She only wants to make a profit of $1000 therefore she has at least $150 to keep $50 to purchase more sandwiches and $100 to pay a friend. After the purchase of more sandwiches Julie made need some additional help. Therefore it will be feasible to hire a friend for extra help which could help to generate more profit.…
- 364 Words
- 2 Pages
Satisfactory Essays -
Kudler Fine Foods is an upscale specialty food store offering its customers the best in imported and domestic fare. The founder and owner Kathy Kudler had a vision for the business she wanted to develop because she found relief from the stress of working as vice-president of marketing for a large defense contractor by cooking gourmet foods. Realizing that it was not easy to find the necessary ingredients, Kathy noticed there was a business opportunity that she could capitalize on. Kudler’s mission is to provide customers with a pleasing shopping outing. Kudler wants their customers to understand that the products sold at their stores are nothing less than what Kathy Kudler uses in her own home. The goal is to provide customers with the best service by going “to extensive lengths to assure that Kudler Fine Foods is the purveyor of choice for customers aspiring to purchase the finest epicurean delights” (Kudler Fine Foods, About, 2011, para. 3,). The value that Kudler Fine Foods wants to instill in the company is to treat the customer’s shopping experience like Kathy would treat her own by shopping the world for the best to provide the products not offered in other stores. Kudler is highly selective in regard to the team members. The goal of Kudler Fine Foods is to expand and…
- 1762 Words
- 8 Pages
Better Essays -
Anna’s bakery will provide a market and functional business structure. Although each cake and cupcake is made suit the individual needs and taste of every customer, each area of the bakery will have its own functions. The bakery will consist of various functions that will provide extraordinary levels of customer service. The owner will be the head baker with two assistants that will also be responsible for baking, cooling, icing and decorating of cakes and cupcakes. The prep bakers will be responsible for measuring ingredients, having everything prepared, washing dishes, and making sure that all work areas are kept clean. The cashier will interact with customers providing recommendations and samples to new and old customers and use manners and integrity when closing purchases. The office manager/ co- owner will make all daily decision that will provide motivation to achieve growth goals for the business that will lead employees to being able to work without direct supervision.…
- 591 Words
- 3 Pages
Good Essays -
Your friend, Mike, has just purchased a business. Because Mike knows that you have just received your Associate’s in Accounting at Kaplan University, he has asked for you help in evaluating the firm. Mike is not asking you to make a decision for him; he just wants you to help provide him with facts as you see them.…
- 347 Words
- 2 Pages
Satisfactory Essays -
The Cheesecake Factory was established in the 1940s by Oscar and Evelyn Overton. Mrs. Overton personally made baked cheesecakes in the basement of their home for the best local restaurants. In 1972 they moved their business to Los Angeles, CA where they opened a 700 square foot store known as the Cheesecake Factory. Thirty years later The Cheesecake Factory has over 170 locations around the world.…
- 403 Words
- 2 Pages
Satisfactory Essays -
The cheesecake Factory has an established code of ethical conduct that is needed to factor in maintaining a balance in the human aspect of ethics and the link to the business success for The Cheesecake Factory. Leaders in the upper management need to be careful about their actions, and how they address other employees and how they make important decisions to help the company.…
- 718 Words
- 2 Pages
Good Essays -
The following paper reviews how the Magnolia Bakery, offers its products and services to a target markets that are considering fresh bread from the oven every day delivery at the customers’ doors, early in the morning, for family breakfast. This discussion reviews include several areas such as the product features and benefits; the phases of the product’s lifecycle; the packaging of the product; the pricing strategy, and the channels of distribution.…
- 1997 Words
- 6 Pages
Better Essays -
Along with their sister-in-law, Doris, started this team long before there was a bakeshop. They decided to open a small bakeshop along to the Pasong Tamo Street, Makati. The sisters have already been dabbling in the business for some time ---Milagros, by supplying chiffon slices to a number of Manila’s canteens, and Clarita, by baking and decorating cakes during special occasions in Bicol --- when they decided to take their hobby one step further. They began in the family kitchen, with their family as their first "customer." And when they decided to open a full-fledged bakeshop, another sister suggested the name Goldilocks. The fairy tale character, they agreed, seemed to suggest luck. On the first day of operation, all Goldilocks products were sold out. It had a little to do with luck, of course, Goldilocks' brazo de mercedes, sansrival, marble and butter slices, among other bestseller goodies, were sold just as fast they could bake it.…
- 384 Words
- 2 Pages
Satisfactory Essays -
When you’re traveling to another city or even country, tasting the local food is as important as getting to know the culture and visiting some tourism places. Through local food, you get to know how people in that particular place you visit like their food. If you ever have the chance to visit the cultural city of Indonesia—Jogjakarta—then you’d know that Jogjakartans like sweet food. This belief will be confirmed if you taste the city’s very own sweet rolls—bakpia.…
- 452 Words
- 2 Pages
Satisfactory Essays -
Goldilocks Bakeshop, Inc. are in the plans of expanding the company and make stores closer to their customers by branching out more stores in the Philippine region. The company started with only one store back in 1966 owned by two sisters named, Mrs. Yee and Mrs. Go. The two sisters shared a passion for cooking and baking. It then, reached the sales of P1 Billion with only 22 retail outlets in the country.…
- 370 Words
- 2 Pages
Satisfactory Essays